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QUASAR PROUDLY PRESENTS
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Storytelling for Designers
(c) Lynda.com
Supplier . : QUASAR Size ..... : 30 x 15MB
Cracker .. : QUASAR Protection : Condom
Packager . : QUASAR Type ..... : Brain Enhancement
Date ..... : 09-23-2014 OS ....... : Win/Mac
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Storytelling for Designers
with Stacey Williams-Ng
The main goal for most design projects is to convey a message
visually, in a way that hooks the viewer. What better way to
make an idea stick than by telling a story? In this course, art
director Stacey Williams-Ng walks you through the elements of a
compelling story, and demonstrates how to weave narrative into
pictures and graphics, for maximum impact. Learn the tricks that
writers, comic-strip artists, advertisers, and illustrators use
to elicit emotional responses with stories, and how you can use
these to practical application in your designs. Along the way,
Stacey provides examples of great story-driven campaigns created
by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and
Aesthetic Apparatus; famous brands such as Harley-Davidson; and
artists like our own Mary Jane Begin.
Topics include:
ò Connecting with your audience
ò Defining the structure (and protagonist) of your story
ò Tools of the trade: symbolism, color, icons, typography, and more
ò Using personas
ò Creating a brief for your story
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INSTALLATION
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Unpack, burn or mount and enjoy.
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GREETINGS
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We salute our friends, our loyal members and our fair competitors.
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░▓██████████████▓░ ··· THE ALMIGHTY QUASAR · 2014 ··· ░▓██████████████▓░
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