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RELEASE NAME....: Lynda.com.Optimizely.Fundamentals-ELOHiM
RELEASE DATE....: 2014-09-25
RELEASE SIZE....: 12x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Which landing page performs best? Where are users getting lost and
leaving? Where in the check-out flow do customers abandon their shopping
carts? Conversion rate optimization (CRO) testing helps you answer these
questions and others like them. This course will help you understand the
basic concepts of website testing and optimization and then put the
principles into practice with Optimizely, a leading testing platform.
Author Michael Duquet first shows how to set up tests and select new test
variations to try, such as A/B and multivariate testing. He sets testing
goals based on micro and macro conversions, and tracks results with Google
Analytics. He also shows how to use Optimizely's visual editor to change
and test core site elements like text and images. Finally, he shows you
how to monitor a test to determine which variations are best, and provides
tips on testing JavaScript, conducting multipage tests, and tracking
visitor segments.
Author: Michael Duquet
Subject: Online Marketing, Marketing, SEO, Analytics, Enterprise
Marketing, Small Business Marketing
Software: Optimizely
Level: Beginner
Duration: 1h 8m
Released: Sep 25, 2014