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QUASAR PROUDLY PRESENTS
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Conversion Rate Optimization Fundamentals
(c) Lynda.com
Supplier . : QUASAR Size ..... : 36 x 15MB
Cracker .. : QUASAR Protection : Condom
Packager . : QUASAR Type ..... : Brain Enhancement
Date ..... : 09-30-2014 OS ....... : Win/Mac
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Conversion Rate Optimization Fundamentals
with Chris Goward
Conversion rate optimization (CRO) is one of the most
profitable marketing strategies for businesses. But it can
also be unnecessarily complicated and intimidating. Now,
marketers, small business owners, and designers can learn
the best way to approach CRO. Expert author Chris Goward
reveals proven methods, frameworks, and tips for maximizing
your website goals. Learn how to use data, surveys, and
testing to better understand your target audience and your
current customers. Plus, see how to prioritize testing
opportunities, create great test hypotheses, and then set up
and run the tests themselves. Finally, learn how to analyze
the test results to draw actionable insights that have
immediate impact on the bottom line. This is a great course
for anyone who wants to bolster lead generation, boost
ecommerce sales, and improve an existing website.
Topics include:
ò Understanding the two levers of website revenue
ò Debunking CRO myths
ò Identifying goals and mistakes
ò Leveraging user testing and A/B testing
ò Prioritizing pages for optimization
ò Testing your value proposition
ò Comparing testing tools
ò Measuring results
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INSTALLATION
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Unpack, burn or mount and enjoy.
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GREETINGS
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We salute our friends, our loyal members and our fair competitors.
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░▓██████████████▓░ ··· THE ALMIGHTY QUASAR · 2014 ··· ░▓██████████████▓░
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