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RELEASE NAME....: Lynda.com.Twitter.for.Business.2014-ELOHiM
RELEASE DATE....: 2014-10-09
RELEASE SIZE....: 20x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Businesses of all sizes can use Twitter for everything from finding new
customers to deepening relationships with existing clients. This course
explains how to best use the popular social media platform. Learn how to
create a great user name and profile, define your brand personality, and
begin tweeting.
Author Brad Batesole also shows how to use Twitter for lead gen, and track
the impact of each tweet so you can determine what's working and what's
not. You'll also learn how to integrate Twitter into your website, create
an advertising account, and measure the results of promoted tweets and
accounts.
Finally, Brad explains crucial workflows for managing your daily efforts,
including how to monitor Twitter and schedule tweets. Plus, get tips for
extending special offers on Twitter and tracking your results with Google
Analytics.
Topics include:
* Creating your user name and Twitter bio
* Following other accounts
* Crafting great tweets
* Embedding photos and video
* Using Twitter Cards to create "rich" tweets
* Searching for potential clients
* Retweeting
* Advertising on Twitter
* Using third-party Twitter-management tools
* Tracking Twitter via Google Analytics
Author: Brad Batesole
Subject: Business, Online Marketing, Social Networks, Social Media
Marketing, Marketing, Small Business Marketing
Software: Twitter
Level: Beginner
Duration: 2h 27m
Released: Oct 09, 2014