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RELEASE NAME....: Lynda.com.SEO.for.Local.Visibility-ELOHiM
RELEASE DATE....: 2014-10-23
RELEASE SIZE....: 38x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Search engine optimization (SEO) is crucial to the success of every
business, and this course will help businesses of all sizes achieve
maximum local visibility on search engines like Google. First, get an
overview of the local landscape, tips for evaluating and optimizing your
site, and advice on setting up analytics to track before-and-after
results. Author Brad Batesole also shows how to acquire crucial local
citations, get accurately listed in key Internet directories, and make
sure your name, address, and phone (NAP) information is consistent across
the web.
Want to appear in Google Maps and local search results? Find out how to
make sure your listing shows up, by setting up your Google Business page,
and learn how to incorporate links and reviews. Finally, discover how to
secure backlinks from reputable sources and handle SEO for a business that
has multiple locations. If you want to boost your ranking, understand the
competition, or just understand how search engines like Google operate at
a local level, this is the course for you.
Topics include:
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing site structure
* Leveraging schema.org markup
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews
Author: Brad Batesole
Subject: Online Marketing, SEO, Marketing, Enterprise Marketing, Mobile
Marketing, Small Business Marketing
Software: Google+, Google Maps, Google Places, schema.org, Yelp, Acxiom,
getlisted.org, Infogroup, factual.com, citysearch.com
Level: Appropriate for all
Duration: 2h 31m
Released: Oct 23, 2014