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RELEASE NAME....: Lynda.com.Bing.Ads.Essential.Training-ELOHiM
RELEASE DATE....: 2014-10-31
RELEASE SIZE....: 14x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Microsoft's Bing Ads platform is a great place to reach more customers
across the Yahoo! Bing Network to accelerate your business and brand. This
course shows how to master the Bing Ads platform, and Bing Ads will help
North American lynda.com members get a jump-start in implementing what
they'll learn with $50 of free advertising available for US and Canadian
members.
The course begins with an overview of Bing Ads and the search landscape,
and then PPC expert Joseph Kerschbaum guides viewers through creating an
account and placing ads with Bing Ads and across the Yahoo! Bing Network.
The course then explores best practices for organizing campaigns and ad
groups and appropriately matching keywords. Joseph includes tutorials on
setting bids and budgets, writing effective ads, and launching and testing
variants. Plus, learn how to import AdWords campaigns, measure the
performance of your ads, and address important Quality Score issues.
Topics include:
* Comparing Bing and Google
* Creating your account
* Setting up billing
* Choosing ad outlets
* Organizing campaigns and ad groups
* Creating new campaigns
* Setting up campaign budgets
* Setting keyword bids
* Writing effective text ads
* Importing campaigns from AdWords
* Tracking ad performance
* Understanding Quality Score
* Running reports
Author: Joseph Kerschbaum
Subject: Online Marketing, Marketing, Lead Generation, Enterprise
Marketing, PPC, Small Business Marketing
Software: Bing Ads
Level: Beginner
Duration: 1h 44m
Released: Oct 30, 2014