▄▄▄ ▄▄▄
█████▄ ▄▄▄ ▄█████
▄▄▄▄ ▀█████ ▄▄█▓█████▄▄ █████ ▄▄▄ ▄▄▄▄
▄██████████▄████▓ █████████████ ████ ▄█████ ██████
███▓▀▀▀▀█████▓████ █████▀ ▀████▓ ▓███ ▄██▄ █████▓ ▓██████
░▓███▄ ▄████ ████ █████▓ ▓█████▓███ ████ ██████▄ ▄██████▓
████████████▀ ████ █████ █████████ ████▄██▄███████▄███▀████▓
▀███▄ ▄▄▄ ▄████▀ ▓████ █████████ ████████▓███ ▀██▓▀ ████
▀███▄████▄█████ ██████ ████▓█████▄▓████ ▀▀ ████ ▀ ████
▄████▄ ▀▀████████▓ ███████ ▓▓██▀███▀ ▀██████▄██▄ ███ ████
█████████ ▀█▓▀ █████▄▄ ░▓███████▄▄▄████▄██▓ ▀████████████ ████
██████████▄ ▄▄ ▀▀█████▄▄▓████▀███████▀▄███ ▄▄ ████████████ ▓▄▄▄▄ ████▓░
▓█████████████▓▓█▄▄ ▀▀▓▓█████▓░ ▀▀▀ ▄ ▀████▄ ▀██ ████████████ ████▀ ▄███▓
▀███▓▓▓█████████████▄▄▄ ▀▀███▀ ▄███████▄ ▀▀███▄ ▓ ███▓███▓████ ▓█▀ ▄███▀▀
▀▀▀ ▀▀▀▓▓███▄▄▄▄▄███████▀▀▀▀▓ ▀▀ ███▓ ▀▀ ████ ▀ ▀▓▓█▄▄
▀▀▀▀▀▀ ▀▀ ▀██▀ ▀▀▀▀▀
RELEASE NAME....: Lynda.com.Google.AdWords.Essential.Training.UPDATE.ONLY-ELOHiM
RELEASE DATE....: 2014-11-13
RELEASE SIZE....: 1x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
! Note that this release just contains new files for !
! Lynda.com.Google.AdWords.Essential.Training.Updated.Course-ELOHiM !
Quickly harness the power of Google AdWords and get the most value from
your pay-per-click (PPC) spend. Learn how to choose the best keywords,
write compelling ad copy, and measure the effectiveness of your ads on the
leading PPC platform. AdWords expert David Booth explains the PPC
landscape and shows how to use AdWords to get more clicks, conversions,
and ultimately more return on your investment in search advertising. This
course explains the best practices for setting up your account and offers
lessons on keyword research, bidding strategies, the all-important Quality
Score, conversion tracking, and campaign optimization. Plus, learn about
remarketing with display ads and video advertising with YouTube.Because
Google frequently adds new features and functionality, we're committed to
keeping this course up to date with the latest training. Check back for
updates!
Topics include:
* Creating an AdWords account
* Researching keywords with the Keyword Planner tool
* Targeting locations and languages
* Writing great ad headlines and copy
* Setting campaign budgets and bidding
* Using ad groups
* Working with and optimizing your Quality Score
* Installing conversion tracking code
* Measuring ROI
* Testing ads with split tests
* Creating a remarketing campaign
* Creating a video ad campaign
Author: David Booth
Subject: Online Marketing, Marketing, Lead Generation, Enterprise
Marketing, PPC, Small Business Marketing
Software: Google AdWords
Level: Beginner
Duration: 3h 22m
Released: Jan 27, 2014
Updated: Nov 12, 2014