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RELEASE NAME....: Lynda.com.Aaron.Draplin.Takes.On.a.Logo.Design.Challenge-ELOHiM
RELEASE DATE....: 2014-12-07
RELEASE SIZE....: 15x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Most logos aren't designed in fifteen minutes, but most designers aren't
Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner
of Draplin Design Co., and an advocate of "blue collar" design: design
that works. Here he takes our logo design challenge, creating a dozen
iterations of a logo for a fictional construction company. Not inspired?
Just wait. Watch as he sketches, brings his ideas into Illustrator, and
tests and tunes the different iterations. The logos Aaron creates prove
design can elevate any company or brand. Along the way, he provides tips
for freelancing, finding inspiration, and providing clients context for
logos that won't just live in PDFs.
Author: Aaron Draplin
Subject: Design, Logo Design, Documentaries
Level: Appropriate for all
Duration: 17m 10s
Released: Dec 05, 2014