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QUASAR PROUDLY PRESENTS
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Public Relations Fundamentals
(c) Lynda.com
Supplier . : QUASAR Size ..... : 30 x 50MB
Cracker .. : QUASAR Protection : Condom
Packager . : QUASAR Type ..... : Brain Enhancement
Date ..... : 12-23-2014 OS ....... : Win/Mac
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Public Relations Fundamentals
with Deirdre Breakenridge
The rise of social media--including blogs, social networks,
micromedia, and other channels--has made effectively
communicating your story and message increasingly complex.
Modern public relations demands an integrated, multichannel
approach in order to successfully build awareness, loyalty,
engagement, and advocacy.
Learn today's public relations techniques and best practices
with PR expert Deirdre Breakenridge. In this detailed course,
she explains how social media has revolutionized public
relations, and offers an effective eight-step workflow you
can use to ensure you're sharing the right message with the
right audience. Learn how to build a PR plan, develop and
optimize messaging, and engage everyone in the media, from
reporters to bloggers and influencers. Next, see how to manage
relationships and your organization's reputation; amplify
awareness with the aid of internal and external "champions";
and plan for, and gracefully navigate, crises. Finally,
explore the differences between a news release and a social
media release, check out effective visual storytelling
techniques for new media, and see how to measure and share
PR outcomes.
Topics include:
ò Understanding public relations
ò Exploring new channels and choices
ò Combining trusted research with new media
ò Developing audience profiles and buyer personas
ò Understanding communications channels and audience engagement
ò Understanding earned, owned, shared, and paid media
ò Building internal employee champions and reputation management
ò Relying on great relationships when crisis strikes
ò Issues management vs. crisis management
ò Dealing with the media during a crisis
ò Visual storytelling in PR: videos, infographics, images, and more
ò Best practices for crafting social media posts
ò Tying PR measurement to business goals
ò Reporting results to execs and other stakeholders
ò Uncovering modern-day communication roles and responsibilities
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INSTALLATION
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Unpack, burn or mount and enjoy.
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GREETINGS
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We salute our friends, our loyal members and our fair competitors.
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░▓██████████████▓░ ··· THE ALMIGHTY QUASAR · 2014 ··· ░▓██████████████▓░
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