LYNDA_GOOGLE_TAG_MANAGER_ESSENTIAL_TRAINING_TUTORIAL-kEISO

Section

Appz

Group

kEISO

Size

251,51 MB

Files

8

Date

2015-02-23

NFO

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  ▀▓████▀▓█▀ ▀▓▀                                               ▀▓  ▀█▓▀████▓▀
 █ ▀█▓▓██▄▄██    TITLE: GOOGLE TAG MANAGER ESSENTIAL TRAINING     ██▄▄██▓▓█▀ █
 █▀ ▐█▒▓██░██                                                     ██░██▓▒█▌ ▀█
 █▀  █▓███▒█▌                                                     ▐█▒███▓█  ▀█
 █▀ ▐█▓███▓█░                                                     ░█▓███▓█▌ ▀█
 █▀ ▐██████▌     PUBLISHER..........: LYNDA                        ▐██████▌ ▀█
 █▀ ▀▀████▓      LINK...............: http://is.gd/7U5ed6           ▓████▀▀ ▀█
 ▌ ▓██▌▄ ▀▀      AUTHOR.............: COREY KOBERG                  ▀▀ ▄▐██▓ ▐
 ▌▐███░▒███▌     LEVEL..............: BEGINNER                     ▐███▒░███▌▐
 ▌ ████▓████     RUNTIME............: 2H 4M                        ████▓████ ▐
 █ ▐▓█▀█████░    LANGUAGE...........: ENGLISH                     ░█████▀█▓▌ █
 █▀ ▀▄█▄▄▀▀█▓    RELEASE TYPE.......: RETAIL                      ▓█▀▀▄▄█▄▀ ▀█
 █▀▄ ▄▀███▓▄     RELEASE FORMAT.....: ISO                          ▄▓███▀▄ ▄▀█
 █▀█ ▐▓▄▀████    STORE DATE:........: 2015.02.23                  ████▀▄▓▌ █▀█
 █▀█ ▐█▌▓██▓     RELEASE DATE.......: 2015.02.23                   ▓██▓▐█▌ █▀█
 ▓▀█ ▓▌░██▓      ISO SIZE...........: 274.196.480 B                 ▓██░▐▓ █▀▓
 ▒▀█ █ ▓█▓       ISO CHECKSUM.......: 11FAF5D8                       ▓█▓ █ █▀▒
 ░ █ ▌░██        DISKCOUNT..........: 06 X 50MB                       ██░▐ █ ░
   ▓█▌▓█▌        SAVED MONEY........: YOU DID!                          ▐█▓▐█▓
 ░ ▒█▐██         DISKNAME...........: keiso_lgtagmet                   ██▌█▒ ░
   ░▀ ▀                                                                   ▀ ▀░
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█▀  ▓░  ▄ █▄▌██ ▄ ▀ ▀█▌▐▓▀         TUTORIAL          ▀▓▌▐█▀ ▀ ▄ ██▐▄█ ▄  ░▓  ▀█
 ▄▀ ▄ ▀▄   ▀▌▓█   ▀▄▄ ▀ ▀▄                           ▄▀ ▀ ▄▄▀   █▓▐▀   ▄▀ ▄ ▀▄
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 █▀█ ▄▓  ▄ █▀▀                                                   ▀▀█ ▄  ▓▄ █▀█
 █▀█ ▄▓  ▄ ▐▌                                                     ▐▌ ▄  ▓▄ █▀█
 █▀█ ▒░  ░  Google Tag Manager (GTM) is new technology that allows   ░  ░▒ █▀█
 ▓▀█ ▒░  marketers to manage their own analytics, user tracking,        ░▒ █▀▓
 ▒▀█ ░▓  campaign tracking, remarketing, and other website code. Tag    ▓░ █▀▒
 ░ █  ▒  Manager frees marketers from dependency on IT or               ▒  █ ░
   ▓  ░  web-development departments; when administrators want to       ░  ▓
 ░ ▒  ░  add or alter a snippet of analytics or tracking code, they     ░  ▒ ░
   ░     can do it themselves, by adding it to an existing tag          ░
   ░     container.                                                     ░
   ░                                                                    ░
   ░     This course provides the skills to get up and running with     ░
   ░     Google Tag Manager quickly. It explores how to set up Tag      ░
   ░     Manager accounts and containers, use turnkey tags, create      ░
   ░     rules and macros, control versions and user access, debug      ░
   ░     tags, configure custom tags, and add code to capture           ░
   ░     specific Google Analytics events. Authored by GTM expert       ░
   ░     Corey Koberg, this course also provides crucial,               ░
   ░     time-saving best practices for working with Tag                ░
   ░     Manager.                                                       ░
   ░                                                                    ░
   ░     Note: to keep the training as universal as possible, we use    ░
   ░     the nonmobile version of GTM, and configure it for a generic   ░
   ░     WordPress site. Your specific implementation will be           ░
   ░     dependent on how your site is coded.                           ░
   ░                                                                    ░
   ░                                                                    ░
   ░     Topics include:                                                ░
   ░                                                                    ░
   ░                                                                    ░
   ░     * Creating an account and container                            ░
   ░                                                                    ░
   ░     * Installing containers                                        ░
   ░                                                                    ░
   ░     * Using built-in tags from Analytics, ClickTale, and other     ░
   ░     services                                                       ░
   ░                                                                    ░
   ░     * Working with variables                                       ░
   ░                                                                    ░
   ░     * Firing events with triggers                                  ░
   ░                                                                    ░
   ░     * Creating versions                                            ░
   ░      * Using custom tags  * Implementing a data layer              ░
 ░                                                                           ░
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 █▀█ ▒░  ░                                                           ░  ░▒ █▀█
 ▓▀█ ▒░               Huh? No news are good news!                 ░▒ █▀▓
 ▒▀█ ░▓                                                                 ▓░ █▀▒
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 ▌ ▐▄▄▓  ▄ ▐▌                                                     ▐▌ ▄  ▓▄▄▌ ▐
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 ▌▒   ▒▄█▀                                                           ▀█▄▒   ▒▐
 ▌▓▌  ░                                                                 ░  ▐▓▐
 ▌██  ░                            SHOUTOUTS                            ░  ██▐
 ▌▐▓█                                                                     █▓▌▐
 ▌ ░▓█                                                                   █▓░ ▐
 █  ░██                                                                 ██░  █
 █▀▄ ▓██▄         DVT - FONT - iRONiSO - LAXiTY - PARADOX - SO        ▄██▓ ▄▀█
 █▀ ▄ ▓███▄                                                         ▄███▓ ▄ ▀█
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