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: Build a winning brand strategy in 3 simple steps! :
: (c) Jeannie Chan :
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: Publisher ....: Udemy :
: Link .........: http://is.gd/fX5pem :
: Level ........: Beginner :
: Runtime ......: 1 hour :
: Language .....: English :
: Release Type .: Retail :
: Release Format: ISO :
: Store Date ...: 2014.11.24 :
: Release Date .: 2015.03.05 :
: ISO Size .....: 607,754,240 :
: ISO Checksum .: 2B082A81 :
: Disk Count ...: 12 * 50MB :
: Disk Name ....: comprised_ubwbs3ss :
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: Introductory price ending soon! Enroll today to save! :
: :
: :
: Why do people buy top shelf liquor? :
: :
: Try this experiment at your next party: Buy a few vodkas (or champagne or :
: wine) from a few different price tiers. Conduct a blind taste test. See :
: if your friends can correctly rank the different vodkas according to :
: their respective prices. :
: :
: Chances are they will tell you they can, but in reality they probably :
: cannot. :
: :
: So, why is there such a thing as top shelf liquor - if it doesn't pass the :
: scrutiny of a simple taste test. :
: :
: There lies the power of branding! :
: :
: Branding has implications for liquor, and a variety of products. This :
: class is meant to teach you the fundamentals of building a brand :
: strategy, upon which you can build a plan that will set you apart from :
: your competitors. :
: :
: What will you learn from this class? :
: :
: You will learn how to apply the same tricks of the trade big brand :
: marketers use to unlock the potential of your product! You will learn the :
: framework with which you can define your target consumer in a way that :
: you can build brand value. You will also learn how to define product :
: benefits that will be relevant to your target consumer. Your class :
: project will give you a visual representation of both your target :
: consumer and product benefit. These are fundamental building blocks for :
: building a brand. :
: :
: What is NOT this class? :
: :
: This class covers the basics of how to build a brand. The basics are :
: grounded in branding theory and practices used by brand managers :
: worldwide. This course is strategic in nature. This course will help you :
: identify what makes your brand special. This course will help you :
: understand what your brand stands for. This course will help you build a :
: brand that will differentiate you from your competition. However, this :
: course will not cover branding design. This course is NOT about your :
: brand logo or your brand tagline. However, you will walk away from this :
: course knowing what's that special sauce for your brand that you should :
: definitely include in your brand tagline, logo design, website design, :
: etc. :
: :
: How is the class structured? :
: :
: The class consists of several video lectures, separated in 3 sections. :
: Each section will cover a fundamental step toward building a winning :
: brand. The lectures will take an hour to complete. At the end of the :
: lecture, you would have clarity on where the power your brand lies! You :
: will be well on your way toward building an empire based on your winning :
: brand strategy! :
: :
: Why take this course? :
: :
: First of all, this course is back by a 30 days money back guarantee. :
: Secondly, don't you want to know the secrets on how to get more customers :
: and charge more for your products? Don't you want to know how brand :
: managers from Coca-Cola got people from every country to buy their :
: products? Don't you want to know how brand managers from Seven Jeans get :
: to charge more for a simple pair of jeans? If you'd like to learn how to :
: elevate your brand, enroll in this course now! :
: :
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: "No news is good news..." :
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: Some hardworking groups, and maybe you? :
: :
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