LYNDA_MARKETING_RESEARCH_FUNDAMENTALS_TUTORIAL-kEISO

Section

Appz

Group

kEISO

Size

377,89 MB

Files

10

Date

2015-04-15

NFO

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  ▀▓████▀▓█▀ ▀▓▀                                               ▀▓  ▀█▓▀████▓▀
 █ ▀█▓▓██▄▄██    TITLE: MARKETING RESEARCH FUNDAMENTALS           ██▄▄██▓▓█▀ █
 █▀ ▐█▒▓██░██                                                     ██░██▓▒█▌ ▀█
 █▀  █▓███▒█▌                                                     ▐█▒███▓█  ▀█
 █▀ ▐█▓███▓█░                                                     ░█▓███▓█▌ ▀█
 █▀ ▐██████▌     PUBLISHER..........: LYNDA                        ▐██████▌ ▀█
 █▀ ▀▀████▓      LINK...............: http://is.gd/1jIXfW           ▓████▀▀ ▀█
 ▌ ▓██▌▄ ▀▀      AUTHOR.............: CHERYL LADD                   ▀▀ ▄▐██▓ ▐
 ▌▐███░▒███▌     LEVEL..............: BEGINNER                     ▐███▒░███▌▐
 ▌ ████▓████     RUNTIME............: 1H 15M                       ████▓████ ▐
 █ ▐▓█▀█████░    LANGUAGE...........: ENGLISH                     ░█████▀█▓▌ █
 █▀ ▀▄█▄▄▀▀█▓    RELEASE TYPE.......: RETAIL                      ▓█▀▀▄▄█▄▀ ▀█
 █▀▄ ▄▀███▓▄     RELEASE FORMAT.....: ISO                          ▄▓███▀▄ ▄▀█
 █▀█ ▐▓▄▀████    STORE DATE:........: 2015.04.15                  ████▀▄▓▌ █▀█
 █▀█ ▐█▌▓██▓     RELEASE DATE.......: 2015.04.15                   ▓██▓▐█▌ █▀█
 ▓▀█ ▓▌░██▓      ISO SIZE...........: 407.103.488 B                 ▓██░▐▓ █▀▓
 ▒▀█ █ ▓█▓       ISO CHECKSUM.......: CFCDC8D3                       ▓█▓ █ █▀▒
 ░ █ ▌░██        DISKCOUNT..........: 08 X 50MB                       ██░▐ █ ░
   ▓█▌▓█▌        SAVED MONEY........: YOU DID!                          ▐█▓▐█▓
 ░ ▒█▐██         DISKNAME...........: keiso_lmrf                       ██▌█▒ ░
   ░▀ ▀                                                                   ▀ ▀░
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█▀  ▓░  ▄ █▄▌██ ▄ ▀ ▀█▌▐▓▀         TUTORIAL          ▀▓▌▐█▀ ▀ ▄ ██▐▄█ ▄  ░▓  ▀█
 ▄▀ ▄ ▀▄   ▀▌▓█   ▀▄▄ ▀ ▀▄                           ▄▀ ▀ ▄▄▀   █▓▐▀   ▄▀ ▄ ▀▄
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 █▀█ ▄▓  ▄ █▀▀                                                   ▀▀█ ▄  ▓▄ █▀█
 █▀█ ▄▓  ▄ ▐▌                                                     ▐▌ ▄  ▓▄ █▀█
 █▀█ ▒░  ░  Get to know customers at a deeper level-not as stats     ░  ░▒ █▀█
 ▓▀█ ▒░  but as people-with marketing research. Expert Cheryl Ladd      ░▒ █▀▓
 ▒▀█ ░▓  shows how to understand and leverage the best marketing        ▓░ █▀▒
 ░ █  ▒  research method for the subject at hand. She lays the          ▒  █ ░
   ▓  ░  groundwork for understanding the marketing research            ░  ▓
 ░ ▒  ░  landscape and its role in decision-making, before              ░  ▒ ░
   ░     explaining the process: everything from determining the        ░
   ░     correct approach to determining data collection                ░
   ░     methods.                                                       ░
   ░                                                                    ░
   ░     The course also explores how marketing research evolves        ░
   ░     throughout a product lifecycle and identifies possible         ░
   ░     stumbling blocks and ethical considerations when performing    ░
   ░     market research.                                               ░
   ░                                                                    ░
   ░                                                                    ░
   ░     Topics include:                                                ░
   ░                                                                    ░
   ░                                                                    ░
   ░     * Understanding market search                                  ░
   ░                                                                    ░
   ░     * Determining the research approach                            ░
   ░                                                                    ░
   ░     * Understanding the types of research: qualitative to          ░
   ░     quantitative                                                   ░
   ░                                                                    ░
   ░     * Developing questions                                         ░
   ░                                                                    ░
   ░     * Collecting data                                              ░
   ░                                                                    ░
   ░     * Analyzing data                                               ░
   ░                                                                    ░
   ░     * Preparing reports                                            ░
   ░      * Identifying potential issues in marketing research          ░
 ░                                                                           ░
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 ▌ ▐▄▄▓  ▄ ▐▌                                                     ▐▌ ▄  ▓▄▄▌ ▐
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 ▌▐▓█                                                                     █▓▌▐
 ▌ ░▓█                                                                   █▓░ ▐
 █  ░██                                                                 ██░  █
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 █▀ ▄ ▓███▄                                                         ▄███▓ ▄ ▀█
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