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| Growth Hacking Masterclass: Become a Digital Marketing Ninja |
| (c) Davis Jones |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: all level |
| Runtime ......: 5.5 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.05.18 |
| Release Date .: 2015.05.21 |
| ISO Size .....: 3,216,277,504 |
| ISO Checksum .: 2186E9F6 |
| Disk Count ...: 65 * 50MB |
| Disk Name ....: comprised_ughmbdmn |
| |
| Link/URL .....: http://is.gd/w9gByG |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| Join the #1 Professional Development Community on Udemy // Fresh as of May |
| 19, 2015 |
| |
| Learn how to use lean analytics, web traffic metrics, digital conversion |
| funnels, LTV & CAC calculations, social media, viral marketing, public |
| relations, SEO, inbound marketing, email marketing, and paid acquisition |
| to grow fast. |
| |
| A Digital Marketing Toolkit for the Connected Economy at Your Fingertips |
| |
| Learning to think and market like a growth hacker puts you on an even |
| playing field with the big firms in Silicon Valley and once you have these |
| skills, you'll have a knowledge base that enables you to excel as a modern |
| digital marketer. The demand for digital marketing skills continues to |
| increase and when you know how to attract and retain customers through |
| online channels, you'll be a valuable asset to any team. |
| |
| This flagship course was developed in partnership with leading |
| instructional designers. You'll apply the concepts as you learn, read |
| about growth hacks, and learn from beautifully-animated learning modules |
| developed by our animation team (read: no boring power point slides |
| here!). |
| |
| The Complete Digital Marketing Package for Growth Hackers |
| |
| This course begins by presenting selected MBA-level marketing concepts like |
| product/market fit, personas and customer segmentation, and customer |
| ?buying centers." Then the course builds out each of the in-demand digital |
| marketing skillsets and contextualizes them within the growth hacking |
| mindset. |
| |
| In the first half of the course, you'll develop analytical skills that will |
| enable you to understand what's working, where it's working, and what |
| needs to be changed. You'll start with a section on lean analytics before |
| moving on to web traffic analytics. Then you'll develop the ability to |
| design and track digital conversion funnels which, when combined with |
| lifetime customer value (LTV) and customer acquisition cost (CAC), will |
| enable you to find opportunities to bring new customers into your |
| ecosystem on a revenue-positive basis. |
| |
| In the second half of the course, you'll develop a user-centric approach to |
| marketing. You'll start with a section on the new social media marketing |
| landscape and then move on to viral marketing and public relations. Then, |
| you'll get a crash course in SEO for online destinations as well as for |
| content marketing so that you can ensure that your content is discoverable |
| on the web. The email marketing section will introduce you to automated |
| email marketing strategies and also develop your ability to use email |
| marketing platforms to manage a group of email list subscribers. The |
| course wraps up with a section on paid acquisition and online advertising |
| so that when you have an advertising budget, you'll know how to use it. |
| |
| If you commit to learning and applying the concepts in this course, you'll |
| be a best-in-class digital marketer, guaranteed. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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