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| Tactical Customer Interviewing for New Product/Brand Success |
| (c) Sam Hysell |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: all level |
| Runtime ......: 2 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.05.26 |
| Release Date .: 2015.06.01 |
| ISO Size .....: 262,983,680 |
| ISO Checksum .: 6A16BE1C |
| Disk Count ...: 6 * 50MB |
| Disk Name ....: comprised_utcinewps |
| |
| Link/URL .....: http://is.gd/rrBfFI |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| Building a successful new product and brand is an incredible experience. |
| Startups all over the world are tackling new opportunities, 100-year-old |
| corporations are investing millions in the next big thing...yet time and |
| time again, talented people build products that never succeed. |
| |
| At the core off all successful products and marketing is knowing who your |
| customers are, what they need, and why they need it. And you won't get the |
| answers to these make-or-break questions by having a bunch of meetings |
| within your company ? you get them from talking to your customers! |
| |
| In fact, two hours of customer interviews can literally save you 6 months |
| of building the wrong thing. |
| |
| You learn who your customers are, what they need, and why they need it. You |
| learn what to build, and what not to build. You're marry your vision with |
| customer understanding to hit the sweetspot. |
| |
| People know this, but few actually do interviews? |
| |
| * Where do I find people to talk to? |
| * What do I ask them? |
| * Can't I just send around a survey? |
| * How do I not bias or lead them? |
| * How do I turn these interviews into tactical takeaways? |
| * How do I get my boss or colleagues to buy in? |
| |
| We created this course specifically to answer those questions. I've worked |
| with and trained hundreds of product teams from venture backed startups, |
| to accelerators such as TechStars, to corporate innovation labs and |
| product teams. |
| |
| Knowing how to effectively interview potential customers is key, and if you |
| work with products or want to enable product success, I'd like to |
| cordially invite you to take a straight and to-the-point dive into |
| Tactical Customer Interviewing for New Product/Brand Success: A |
| Step-by-Step Guide to Discovering Insights to Build Products and Brands |
| People Love Through Customer Interviewing. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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