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| Personal Branding: How to Brand Yourself with a Blog |
| (c) Dwayne K. Sutton |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: beginner level |
| Runtime ......: 1.5 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.06.16 |
| Release Date .: 2015.06.28 |
| ISO Size .....: 433,442,816 |
| ISO Checksum .: DC23C84E |
| Disk Count ...: 9 * 50MB |
| Disk Name ....: comprised_upbbywb |
| |
| Link/URL .....: http://is.gd/TbuuGS |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| 4,500. That's the number of marketing messages we each are exposed to on a |
| daily basis. Yeah, that's a lot. But, when you consider the number of |
| bumper stickers, billboards, television ads, logos, emblems, brand |
| characters, products, radio spots, and social media, just to name a few, |
| that we are exposed to, this number is actually plausible. |
| |
| What this overexposure really means is an already crowded market is |
| becoming even noisier each day. |
| |
| Turn Up the SilenceWell, all of this noise creates a really big problem: |
| Unless you are a recognized brand, whether product or personal, you and |
| your message will get lost. And that's not good. You see, prospective |
| clients, customers, fans, and patients can't find you. In fact, they don't |
| even know that you exist. Yeah, it's a jungle - a jungle where only brands |
| will survive. |
| |
| The Death of Your BusinessSee, brands stand out, or survive, because they |
| have created the right product and message, for the right audience, and |
| delivers them at just the right time. As such, they avoid the slow death |
| of the non-brand - becoming an undifferentiated commodity. And when you |
| are a commodity, everything is about a low price. In other words, you |
| can't command higher fees and get paid what you're worth. |
| |
| How to Stand Out from the CrowdWell, in order to change this eventual fate, |
| you must stand out from the crowd by becoming a recognized brand. But |
| that's easier said than done. You have to find the ideal audience and |
| consistently offer value that will connect with them emotionally. Huh, |
| that's really hard to do. Perhaps that's why so few actually do connect |
| with their audience. |
| |
| We Know the BlueprintWell, the good news is, there are those who have built |
| powerful personal brands and stand out in any market. And the better news |
| is, we have participated directly in creating some of these brands. |
| Translation: We know the exact steps you need to take to make it to the |
| top of your market. |
| |
| In this course, you're going to learn how to use a blog to break through |
| the noise, connect emotionally with an eager audience, and build a |
| world-class brand. |
| |
| Here is some of what you will learn: |
| |
| * Why a blog is the ideal tool for connecting with your audience |
| * The six (6) elements of a powerful brand and how to easily implement them |
| * How to create a product (you) that your target will naturally gravitate |
| towards |
| * The four (4) steps in developing an emotionally charged brand story |
| * How to identity those people (target) who are automatically attracted to |
| your message |
| * What causes your target to seek you out and want to do business with you |
| * How to create raving fans that will spend money and spread the word about |
| you |
| * And, much, much more. |
| |
| Are you ready to go from blog to brand? We are! Let's rock. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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