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| How To Get Your Business In The Press |
| (c) Shani Raja |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: beginner level |
| Runtime ......: 1.5 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.01.03 |
| Release Date .: 2015.08.11 |
| ISO Size .....: 1,020,502,016 |
| ISO Checksum .: 04B7EDF0 |
| Disk Count ...: 21 * 50MB |
| Disk Name ....: comprised_ugetybp |
| |
| Link/URL .....: http://is.gd/DFIi9B |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| How do journalists on top-quality newspapers and online news sites decide |
| what to write about? |
| |
| How can you get influential reporters to seek your comments for their |
| stories? |
| |
| How do you build powerful relationships with journalists whose articles are |
| read by millions worldwide? |
| |
| What kind of press releases get noticed and turned into front-page news |
| stories? |
| |
| DISCOVER THE INNER WORKINGS OF TOP NEWS ORGANIZATIONS SO YOU CAN GET |
| QUALITY NEWSPAPERS TO WRITE ABOUT YOU AND YOUR BUSINESS... |
| |
| ...FROM ONE OF UDEMY'S TOP INSTRUCTORS OF 2014, whose Writing With Flair: |
| How to Become An Exceptional Writer course is among the most popular on |
| the platform. |
| |
| "Helped me put together a nice blueprint to start developing a strong |
| network for the industries I am working in..." -- GREG FOREMAN, UDEMY |
| STUDENT |
| |
| "Gave me a clear understanding of the journalist mindset and how to |
| successfully engage them for media exposure..." -- JENNY, UDEMY STUDENT |
| |
| "Would definitely recommend this to anyone who is new to this industry or |
| has a desire to network with journalists..." -- CORY GOLDBLATT, UDEMY |
| STUDENT |
| |
| Are you stumped by how to get quoted in the media? |
| |
| If so, this course will help get your media strategy off the ground by |
| showing you how to cozy up with mainstream journalists. |
| |
| You'll learn how to generate tons more media publicity without having to |
| spend a penny on expensive PR consultants. |
| |
| The course has been created by a journalist who's written for some of the |
| world's leading news organizations, including The Economist, Financial |
| Times and Bloomberg News. |
| |
| You'll boost your chances of getting on the radar of journalists whose |
| articles reach thousands if not millions of people. |
| |
| Getting quoted just once in a major newspaper or quality news website can |
| do more for your sales than paying for several adverts in the same |
| publication. |
| |
| That's because being mentioned in top newspapers and magazines gives you |
| credibility. And credibility inspires trust -- which is precisely what you |
| need to persuade people to buy from you. |
| |
| If people have seen your name in print repeatedly, they have less |
| hesitation opening up their purses and wallets to pay you. |
| |
| A respected journalist quoting you in one of their articles also tells |
| readers that you're a genuine authority in your field. |
| |
| That's why if you don't have a slick media strategy you're probably losing |
| out on tons of business that could be yours easily. |
| |
| In this course you'll discover a bunch of tactics and gain important |
| insights that will help your business become a brand people recognize |
| instantly. For instance, you'll learn: |
| |
| * How journalists choose what to write about so you have a better chance of |
| sneaking into their articles |
| * The snowball effect: how getting quoted just once can grow into an |
| avalanche of free publicity |
| * The different types of media and how to target them efficiently so you |
| don't waste time building worthless contacts |
| * The different types of articles and which ones you need to focus on |
| getting mentioned in |
| * How to select the right journalists to build relationships with |
| * How a newsroom actually works so you know when and how to approach |
| journalists without annoying them |
| * The difference between editors and reporters and which of those to focus |
| on |
| * How to position yourself as an industry authority in the eyes of |
| journalists -- and reap the rewards when the public starts to see you the |
| same way |
| * What 'newsworthiness' means, and how understanding this concept will help |
| get you loads more free publicity |
| * What journalists are really fishing for when they interview you, so you |
| can maximize the odds of getting yourself into print |
| * How to become a major journalist's go-to source for comment |
| * What motivates journalists (Tip: It's not money) and how to use this |
| insight to your advantage |
| * How to speak to journalists so they'll love you and keep coming back for |
| more |
| * How to make initial contact with the hacks who matter |
| * What NEVER to do with journalists that will guarantee you'll get struck |
| off their guest list -- or worse |
| * How to write and package your press releases so they have less chance of |
| being ignored |
| * How to avoid being misquoted and inadvertently triggering negative |
| publicity |
| |
| This is your chance to learn all this from an editor who has worked for |
| many of the world's leading news organizations -- and who knows how |
| crucial decisions are made about what to write and who to reach out to for |
| comment. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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