UDEMY_COPYWRITING_BLOGGING_FOR_BUSINESS_TUTORIAL-COMPRISED

Section

Appz

Group

COMPRISED

Size

1,27 GB

Files

30

Date

2015-08-11

NFO

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 | Copywriting - Blogging For Business                                        |
 | (c) Mark Timberlake                                                        |
 |                                                                            |
 | Publisher ....: Udemy                                                      |
 | Level ........: beginner level                                             |
 | Runtime ......: 2 hours                                                    |
 | Language .....: English                                                    |
 | Release Type .: Retail                                                     |
 | Release Format: ISO                                                        |
 | Store Date ...: 2015.04.17                                                 |
 | Release Date .: 2015.08.10                                                 |
 | ISO Size .....: 1,360,560,128                                              |
 | ISO Checksum .: 19DF7DB9                                                   |
 | Disk Count ...: 28 * 50MB                                                  |
 | Disk Name ....: comprised_ucbb                                             |
 |                                                                            |
 | Link/URL .....: http://is.gd/BDGlAm                                        |
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 :___/\______) ,. ...;;; /________________\%%%%%%/_____________\ ::; ,,,: ...
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 _\ \ n o t e s       /\             \/      \/           \ )/               _/
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 _\   \                                                                      |_
 \/                                                                         _|/
 |                                                                          \_.
 | Do You Want To Learn How To Write Blogs Or Articles That Drive Specific    |
 |  Marketing Objectives?                                                     |
 |                                                                            |
 | But don't know where to start?                                             |
 |                                                                            |
 | If you understand the AIDA principles of copywritingà                    |
 |                                                                            |
 | ...And if you know how to balance traditional copywriting skills with solid|
 |  SEO techniquesà                                                         |
 |                                                                            |
 | ...Then getting people to engage with your writing will be much much       |
 |  easier.                                                                   |
 |                                                                            |
 | Copywriting In The Digital Age:                                            |
 |                                                                            |
 | A lot of copywriting courses focus on sales copy.                          |
 |                                                                            |
 | Or they focus on SEO (search engine optimisation).                         |
 |                                                                            |
 | In this course we balance the two needs together, so that you can write    |
 |  great sales copy and also perform well when it comes to getting found in  |
 |  search.                                                                   |
 |                                                                            |
 | AIDA Copywriting:                                                          |
 |                                                                            |
 | We will show you how to apply the time honored process of using the AIDA   |
 |  copywriting techniques and apply them to blog writing and article writing.|
 |                                                                            |
 | Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of   |
 |  writing good content, the improvement to your writing will be dramatic.   |
 |                                                                            |
 | Targeting A Niche Audience:                                                |
 |                                                                            |
 | One of the biggest mistakes that people make when writing marketing        |
 |  material, is that they do not target a niche audience.                    |
 |                                                                            |
 | In this course we will guide you through that process and explain how you  |
 |  write to ôBOB", your target client.                                     |
 |                                                                            |
 | Balancing Copy With Keyword Research:                                      |
 |                                                                            |
 | An important aspect of modern copywriting is balancing traditional         |
 |  copywriting skills with SEO needs.                                        |
 |                                                                            |
 | In this course we will take you through that process and show you some     |
 |  simple techniques for researching keywords and keyword phrases you can use|
 |  in your blogs or articles.                                                |
 |                                                                            |
 | Topics Covered In The Course:                                              |
 |                                                                            |
 | * Content marketing principles                                             |
 | * Blogs vs articles                                                        |
 | * Identifying a niche audience                                             |
 | * Finding your style                                                       |
 | * Preparation tips                                                         |
 | * Page setup and flow                                                      |
 | * Links and actions                                                        |
 | * Additional content                                                       |
 | * AIDA copywriting techniques                                              |
 | * Keyword research tools                                                   |
 | * And much much moreà                                                    |
 |                                                                            |
 | Who Is This Course For?                                                    |
 |                                                                            |
 | This course is designed for entrepreneurs and small business owners who    |
 |  have had no formal copywriting training.                                  |
 |                                                                            |
 | It is also a good introduction to copywriting for the social media         |
 |  marketing professional who wants to learn how to structure a blog or      |
 |  article and drive specific actions.                                       |
 |                                                                            |
 | Who Is This Course Not For?                                                |
 |                                                                            |
 | This course is not for those who are looking for a short cut on SEO        |
 |  techniques, it is not a course on how to game the Google search system, it|
 |  is an ethical course that teaches sound psychological principles.         |
 |                                                                            |
 | So Join Me On The Other Side:                                              |
 |                                                                            |
 | Where we can help you learn how to write better copy for your blogs and    |
 |  articles and improve your marketing skills!                               |
 |                                                                            |
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 \/ No news is good news!                                                   _|/
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 _\   \                                                                      |_
 \/ Some hardworking groups, and maybe you?                                 _|/
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                                            \%%/ nfo by griskokare/impure!ascii
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