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| Digital Advertising and Marketing 101 |
| (c) Ben Silverstein |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: beginner level |
| Runtime ......: 1.5 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.07.20 |
| Release Date .: 2015.08.11 |
| ISO Size .....: 386,711,552 |
| ISO Checksum .: AC2A0CF8 |
| Disk Count ...: 8 * 50MB |
| Disk Name ....: comprised_udam101 |
| |
| Link/URL .....: http://is.gd/cXAW1h |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| Overview: This course is designed as an introduction to the world of |
| digital advertising. In it we'll cover all the different types of digital |
| ad unit, advertising partners, process, buying and more. It is perfect for |
| anyone who is interested in advertising their business online, looking for |
| a job in digital media planning, wondering how major brands decide to |
| place an ad online, a student focusing on marketing and advertising, or |
| those who are generally interested in how the ads you see online are |
| created and served to you. |
| |
| Course Subjects: |
| |
| 1. Intro: What is digital advertising? (Banner ads, video ads, social |
| media, audio, rich media, takeovers, the IAB, etc.) |
| 2. The Digital Ecosystem: What are the different types of digital |
| advertising vendors? (Publishers, exchange, network, DSP, etc.) |
| 3. Buying the Ads: What are the different types of buying models and the |
| advantages of each? (CPM, CPC, GRPs, etc) |
| 4. Ad Targeting: How does targeting work and how is the data collected? Why |
| does one person get an ad and not another? (Cookie data, PII, registration |
| data, IP address, DMPs) |
| 5. Ad Serving: How is the ad actually served to a user? (Ad servers, their |
| purpose and how they function) |
| 6. Reporting: What do advertisers look for and what do they measure? |
| (Setting KPIs and pulling/formatting reports) |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
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| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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