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RELEASE NAME....: Lynda.com.Analyzing.Your.Website.to.Improve.SEO-ELOHiM
RELEASE DATE....: 2015-09-09
RELEASE SIZE....: 23x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
In this course, search engine optimization (SEO) expert Peter Kent walks
step-by-step through the process of reviewing the content and markup of an
existing web site to improve its ranking in search engine results. This
course offers a consultant's take on how to analyze each componentΓÇöfrom
keywords to content to codeΓÇöand determine what improvements are
necessary to become more visible to search engines like Yahoo!, Bing, and
Google. This course was updated on 10/12/2012.
Topics include:
* Understanding why indexing is important
* Using the Google AdWords Keyword Tool
* Dealing with frames, iframes, and popups
* Working with SEO-friendly URLs
* Using meta tags
* Clearing source code clutter
* Building links within the site
* Working with Google+
* Reviewing page content
* Building and submitting an HTML and XML sitemap
* Garnering links outside the site
Subjects: Web, Marketing
Author: Peter Kent
Level: Intermediate
Duration: 2h 11m
Released: Jun 29, 2011
Updated: Sep 09, 2015