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| Business Basic: Learn Sales and Business Case Development |
| (c) Sorin Dumitrascu |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: intermediate level |
| Runtime ......: 3 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2015.09.16 |
| Release Date .: 2015.09.17 |
| ISO Size .....: 1,797,007,360 |
| ISO Checksum .: AD8B8565 |
| Disk Count ...: 36 * 50MB |
| Disk Name ....: comprised_ubblsbcd |
| |
| Link/URL .....: http://v.gd/fRhMax |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| The Business Basic: Learn Sales and Business Case Development course is |
| already online in the form of two smaller but connected courses: |
| Introduction to Sales and 12 Steps Business Case Development. |
| |
| The Introduction to Sales section builds on the important role that the |
| sales function plays and describes how marketing and sales relate to each |
| other. |
| |
| It outlines the roles and responsibilities of a sales department, what |
| makes for effective sales, and the trends affecting sales today. |
| |
| The course also provides insight into the importance of the sales cycle and |
| how it affects sales planning and business development. |
| |
| Target audience for this course are all who want to gain knowledge in basic |
| sales techniques and anyone who wants to develop or refine their existing |
| sales knowledge and skills. |
| |
| After completing this section, you will be able to: |
| |
| * distinguish between the roles of marketing and sales, |
| * match the key competencies to how they contribute to success in sales, |
| and |
| * recognize the effects recent sales trends have had on the buyer-seller |
| relationship. |
| |
| You will also be able to: |
| |
| * recognize the differences between organizational and consumer buying, |
| * recognize the benefits of understanding consumer buying behavior, and |
| * use the stages of the sales cycle. |
| |
| You will have video lectures, exercises, quizzes, practice and a small |
| optional project if you want to put your skills to work and do more with |
| the knowledge you will receive. |
| |
| Understanding what is a good business case will be followed by a |
| description of the functions and elements of a business case. You will |
| learn how to research and what to research in order to prepare yourself |
| and how to align business case with organizational strategy. |
| |
| Finding the best angle and making an effort to polish your business case |
| will increase your chances. So, you will learn about the principles of |
| business case design to respond to your identified decision makers. |
| |
| A 12 Steps approach will guide your learning and practice: |
| |
| 1. Choose your business idea, |
| 2. Define your business objective, |
| 3. Determine the functions of your business case, |
| 4. Prepare a generic structure of a business case (marketing components |
| included), |
| 5. Research your business idea by needed topics and using appropriate |
| research methods, |
| 6. Analyze and compile results of research, |
| 7. Align business idea, strategy and processes, |
| 8. Determine the best angle to sell your business case, |
| 9. Write your business case content, |
| 10. Adapt your business case to various decision makers, |
| 11. Emphasize high impact elements, and |
| 12. Prepare to 'sell' your business case. |
| |
| So, if you want to learn how to develop a business case, for work or in |
| your personal projects this course is for you. It's simple, compact and |
| guides you step by step. |
| |
| If you are interested, go ahead, and hit that apply button! Thank you and |
| see you in the course! |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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