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RELEASE NAME....: Lynda.com.Advertising.Fundamentals-ELOHiM
RELEASE DATE....: 2015-11-05
RELEASE SIZE....: 43x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Learn the fundamentals of effective advertising and marketing
communications. Former NYC ad executive Jane Barratt provides an overview
of the current media landscape, and the building blocks and relative costs
of a basic advertising plan. She outlines the basic process of getting
your message to market and provides tools to help you refine your market
focus, define your customer profiles, and establish your overall media
strategy. Whether you want to do it yourself, partner with ad agencies, or
work in a corporate marketing department, this course will help you
understand what the ad footprint of any company, regardless of size, needs
to succeed.
Topics include:
* Defining your audience
* Crafting your message
* Placing your ad
* Establishing a digital, competitive, and editorial presence
* Working with advertising partners
* Working with an ad agency
Subjects: Business, Marketing
Author: Jane Barratt
Level: Appropriate for all
Duration: 1h 24m
Released: Nov 04, 2015