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| Branding and Platform Building: It Is Not about You |
| (c) Gail Seymour |
| |
|=============================================================================|
|=============================================================================|
|=============================================================================|
| |
| Publisher ....: Udemy |
| Level ........: beginner level |
| Runtime ......: 41 mins |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2016.02.02 |
| Release Date .: 2016.02.29 |
| ISO Size .....: 192,059,392 |
| ISO Checksum .: D0E0BED1 |
| Disk Count ...: 4 * 50MB |
| Disk Name ....: comprised_ubpba |
| |
| Link/URL .....: http://v.gd/g74DUV |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| Whether youÆre an author, an entrepreneur, a business owner, or a public |
| figure, if you want to connect with a large audience, generate sales, or |
| convert people to your cause, you need both a brand and a platform. Do you |
| know what they are, and how to develop them? |
| |
| If you're struggling to be noticed in your field, or having a hard time |
| figuring out how to reach your audience, deliver your sales pitch, and |
| maintain your brand integrity, this course is for you. |
| |
| Build a Brand That Resonates with Your Core Values, and a Platform That |
| Reaches Your Ideal Customers |
| |
| * Learn the difference between branding and platform building, and know why |
| you need both to be seen, heard, and understood. |
| * Discover the true nature of branding, why no oneÆs talking about this, |
| and how knowing it will transform your thinking. |
| * Do the work to uncover your existing brand, from your customer's |
| perspective. |
| * Create an action plan to evolve your brand. |
| * Design a strategic platform to connect with your ideal customers |
| * Recognise which kinds of content to create, and know how to share them |
| for maximum impact. |
| * Brand your platform with integrity and unleash your awesome new brand. |
| |
| |
| Go beyond packaging and image manipulation to master what's at the heart of |
| personal branding and platform building |
| |
| When I mention branding, do you think about companies and logos? Maybe |
| websites, slogans, and specific colours? Does personal branding to you |
| mean social media profiles? It's time to think again, because branding is |
| so much more. |
| |
| Are you confused by the concept of building a platform? Maybe you think |
| it's just the technical term for connecting all your digital assets. Or a |
| way to measure your reach? |
| |
| If you want to get to grips with today's connected world, learn how to |
| present your authentic self, and really connect with your ideal customers, |
| you need to take this course today. |
| |
| Why 'It's Not About You.' |
| |
| Together, we're going to go on a journey through the maze of personal |
| branding and platform building, to uncover your best strategy for standing |
| out in a crowded space. |
| |
| We'll start by considering the concepts of branding and platform building, |
| how they differ, and why you need both. We'll also learn what's at the |
| heart of true branding, and why ignoring this means everything else you do |
| is wasted effort. |
| |
| Then we'll dive deeper into branding. You'll discover your existing brand |
| image, from your customer's point of view, and consider how that aligns |
| with your core values, before working on your personal action plan to |
| evolve your brand. |
| |
| Once you've defined your brand, you'll look at your platform. You'll |
| identify what's working, and what can be improved. You'll also evaluate |
| the best channels for you to spend time in, and the types of content you |
| should create to connect with your audience. Armed with this knowledge, |
| you'll build a strategic platform, designed to gain maximum reach and |
| impact. |
| |
| Finally, you'll learn how to monitor your brand's success, nip developing |
| problems in the bud, and attract your ideal clients to you, rather than |
| you chasing them. Then, you'll be ready to unleash your own personal brand |
| of awesome on the world. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
|-------------------==========================================================|
| |
| No news is good news! |
| |
|=============================================================================|
|===================>> G r e e t i n g s <<====================|
|-------------------==========================================================|
| |
| Some hardworking groups, and maybe you? |
| |
+-----------------------------------------------------------------------------+
| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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