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| Be Your Own Social Media Guru |
| (c) Whole Whale University |
| |
| Publisher ....: Udemy |
| Level ........: all level |
| Runtime ......: 2.5 hours |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2016.03.08 |
| Release Date .: 2016.03.10 |
| ISO Size .....: 1,983,780,864 |
| ISO Checksum .: 57CEA916 |
| Disk Count ...: 40 * 50MB |
| Disk Name ....: comprised_uysmg |
| |
| Link/URL .....: http://v.gd/iWBvQ1 |
| |
| |
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: . _________________ __ ,,. __ ___\%%%%/________ ;;: : \ _____ :
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_\ \ n o t e s /\ \/ \/ \ )/ _/
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\/ _|/
| \_.
| The social media landscape changes every 6 months, and the smartphone is |
| only accelerating this change. Don't blindly follow the latest social |
| media fads and gurus to guide your social media strategy. Fortunately |
| there is a ton of engagement data around what people are doing on your |
| site (Google Analytics) and social platforms/profiles (Facebook Insights |
| and other native analytics platforms). Learn to look at your |
| organization's own data to see what is driving real value. If your |
| organization can gather, analyze, and act on its data it will be ready to |
| jump on the next trend in a way that drives real impact. |
| |
| WeÆll start with the 5 truths that apply to all social media platforms. |
| Then, weÆll walk you through the ôBig Threeö platforms: Youtube, |
| Facebook, and Twitter. For each, youÆll learn: |
| |
| * What are the basics? How does this platform work? |
| * Insight into the backend: understand the platform in order to optimize |
| your strategy |
| * Advanced tips to boost your engagement |
| * Case studies: steal ideas from other organizations that are effectively |
| using the platform |
| |
| WeÆll answer the age-old question: how to be human on social media. |
| YouÆll learn how to: |
| |
| * Be healthy on social media |
| * Go where your audience is |
| * Build relationships |
| * Be interesting! |
| |
| Lastly, weÆll dive into how to use data to enhance your approach. |
| YouÆll see walkthroughs and insights from: |
| |
| * Youtube Analytics |
| * Facebook Insights |
| * Twitter Analytics |
| * Google Analytics |
| * Other external social media tools |
| |
| which will teach you how to use each platform to find insights about your |
| users and turn those insights into action. WeÆll give you strategies to |
| engage your whole team in the process and begin to build a Data Culture at|
| your organization! |
| |
| |
| |
| |
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:___/\______) ::::; :: /________________\%%%%%%/_____________\ ..::..:: .: ;.
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_\ \ t h e g r o u p /\ \/ \/ \ )/ _/
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\/ No news is good news! _|/
| \_.
| |
| |
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:___/\______) ,.::;; ;. /________________\%%%%%%/_____________\ ...,:::; ;.;:
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\/ Some hardworking groups, and maybe you? _|/
| \_.
| |
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:___/\______);;: ...::, /________________\%%%%%%/_____________\ ::.. ;;;;: : :
:: ... . ., : : ...,, . ::: :, \%%%%/ ::: :;,,..., : .
\%%/ nfo by griskokare/impure!ascii
\/