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| Rock-Solid Brands |
| (c) Joseph Caserto |
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| Publisher ....: Udemy |
| Level ........: beginner level |
| Runtime ......: 31 mins |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2016.02.17 |
| Release Date .: 2016.03.21 |
| ISO Size .....: 117,762,048 |
| ISO Checksum .: EB76100A |
| Disk Count ...: 3 * 50MB |
| Disk Name ....: comprised_urb |
| |
| Link/URL .....: http://v.gd/Pp2h8c |
| |
|=============================================================================|
|===================>> D e s c r i p t i o n <<====================|
|-------------------==========================================================|
| |
| Learn the history behind some of the most recognized consumer brands in |
| history, and study their visual identities that made them that way. We'll |
| explore the histories behind how some of these products and businesses |
| came to be, and the reasons that some have stayed powerful for |
| generations, while others have faded away. You'll see examples of |
| packaging, logos, advertising, and other fundamental elements of a brand's |
| identity. |
| |
| Get a Quick Introduction to the Essentials of Visual Branding |
| |
| * Build your knowledge of key concepts used to identify products and |
| businesses. |
| * Explore the histories behind some of the world's most famous trademarks, |
| like the one for CBS Television. |
| * Understand how social change can drastically affect how consumers |
| perceive a brand, as it did with Aunt Jemima, and how a company might |
| respond to keep it from failing. |
| * Learn what might happen to a logo when two brands become one, as Cingular |
| and AT&T Wireless did. |
| * Explore how a brand like Coca-Cola extends and strengthens its identity |
| with elements beyond its logo. |
| * Study some products that have become so famous, that they lost control of |
| their brand names, which became synonymous for their competition. |
| * See what happens when a rebranding fails because consumers don't like the |
| new look. |
| |
| The Key to any Successful Brand is a Strong Identity |
| |
| I built this course for absolute beginners who want to get started learning |
| about visual branding, and related areas like trademark and package |
| design, and advertising. Even trivia buffs will find it useful! You'll |
| need absolutely zero knowledge in design, business or marketing. In about |
| 30 minutes, you'll see how the visual identity of a brand works, through |
| over 20 clear examples of products and businesses with strong consumer |
| recognition. |
| |
| You'll find 13 video lectures, 24 external resources for further |
| exploration, and four quizzes to test your knowledge on what you've |
| learned. There are even some fun guessing games worked into the lessons. |
| |
| Lectures use old and new examples of elements of strong brands, and explore |
| how they came to be, and in some cases, how they lost their standing. |
| You'll see why a product's identity may need to change, and when it's |
| strong why protecting it is important. |
| |
| Once you complete the course, you'll know be understand some essential |
| concepts of brand identity, and know the history behind several famous |
| consumer products and businesses, which will give you a strong foundation |
| for further study in subjects like branding, marketing, graphic and |
| package design, and the history of consumer trends. |
| |
| |
|=============================================================================|
|===================>> G r o u p N e w s <<====================|
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| No news is good news! |
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|===================>> G r e e t i n g s <<====================|
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| Some hardworking groups, and maybe you? |
| |
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| - --=- C O M P R I S E D -=-- - |
| ⌐ 2 0 1 5 |
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