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RELEASE NAME....: Lynda.com.Twitter.for.Business.2016-ELOHiM
RELEASE DATE....: 2016-05-05
RELEASE SIZE....: 25x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Businesses of all sizes use Twitter. Companies like Apple and Virgin
America can reach hundreds of thousands of followers in a single tweet.
Small businesses, like food trucks and florists, use Twitter to help new
customers find them for the first time. Whatever your business's size or
goals, using Twitter strategically takes planning, creativity, and
continued optimization. Join marketing expert Brad Batesole in this
course, as he explains how to jumpstart a Twitter account for your
business. Learn how to create a great username and profile, define your
brand personality, and begin tweeting. Discover how to use Twitter to
generate leads and track the impact of each tweet so you can determine
what's working and what's not. Find out how to integrate Twitter into your
website, create an advertising account, and measure the results of
promoted tweets and accounts.Need help managing your Twitter efforts?
Learn the best tools for monitoring your feed and scheduling tweets. Plus,
get tips for extending special offers on Twitter and tracking your results
with Google Analytics.
Topics include:
* Signing up for Twitter
* Choosing a username
* Building brand presences with an effective profile, photos, and bio
* Following others
* Exploring hashtags
* Crafting great tweets
* Adding photos and video to tweets
* Scheduling tweets
* Searching for potential clients
* Retweeting
* Advertising on Twitter
* Using third-party Twitter-management tools
* Creating compelling offers
* Tracking Twitter via Google Analytics
Subjects: Marketing, Social Media Marketing, Twitter
Author: Brad Batesole
Level: Beginner
Duration: 2h 41m
Released: 5/4/2016