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RELEASE NAME....: Lynda.com.How.to.Serve.Customers.Using.Social.Media-ELOHiM
RELEASE DATE....: 2016-05-29
RELEASE SIZE....: 18x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Learn how to create a winning customer service strategy for social media
platforms such as Twitter, Facebook, Yelp, and TripAdvisor. By adapting
customer service principles to the unique challenges of social media, you
can ensure that your online service accurately reflects the organization's
brand. In this course, customer service expert Jeff Toister helps you
develop communication guidelines for your reps. Then he helps you figure
out what social media platforms and review sites your customers frequent,
so you can listen intently, engage your fans, respond to complaints, and
offer proactive service. Last, Jeff explains the value of online self-help
options (from FAQs to online tutorials) and how to make them easy for your
customers to use.
Topics include:
* Identifying key social media platforms
* Communicating with customers in your brand's voice
* Listening and responding to customers on social media
* Listening to customer feedback on review sites
* Making self-service easy for customers
Subjects: Business, Business Skills, Marketing, Social Media Marketing
Author: Jeff Toister
Level: Appropriate for all
Duration: 43m 1s
Released: 5/25/2016