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RELEASE NAME....: Lynda.com.Identify.Sales.Growth.Opportunities-ELOHiM
RELEASE DATE....: 2016-06-02
RELEASE SIZE....: 17x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Sales growth is essential for both frontline sales professionals as well
as sales managers. There are two primary avenues for growth. You can grow
within your current category, or you can seek opportunities outside your
category. In this course, professor and former marketing and sales
executive Drew Boyd explains four primary ways to grow sales within your
current market: selling to new customers, selling more to current
customers, growing sales with multibrand customers, and identifying and
capturing your competitor's customers. If you choose to look for outside
opportunities, he explains how to identify adjacent markets, and how to
grow through mergers, acquisitions, and partnerships.
Subjects: Business, Business Skills, Marketing
Author: Drew Boyd
Level: Intermediate
Duration: 35m 25s
Released: 6/2/2016