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RELEASE NAME....: Lynda.com.Facebook.Advertising.Fundamentals.2016-ELOHiM
RELEASE DATE....: 2016-06-02
RELEASE SIZE....: 14x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Amplify your social media marketing campaigns with Facebook advertising.
Facebook ads allow you to target specific audiences, so you can make sure
your ads are getting in front of the right people. This course will help
new Facebook advertisers effectively create, budget, place, and manage
Facebook ads. Social media strategist Megan Adams takes you through the
basics: setting up an account, understanding ad structure, and using the
Ads Manager tools. She shows you how to make critical placement and budget
decisions wisely. Learn when to promote pages vs. individual posts, when
to use photo ads vs. link ads, and whether to place ads in the desktop or
mobile news feed, in the sidebar, Instagram, or other places in Facebook's
advertising network. Megan also shows you how to run ad reports, so you
can determine whether your ads are accomplishing your goals. Finally,
leave with some tips for writing great ads, choosing effective images, and
improving ad performance.
Topics include:
* Understanding Facebook ad types
* Setting up an advertising account with Facebook
* Identifying and targeting your primary audience
* Choosing a budget
* Writing Facebook ads
* Boosting page posts
* Creating and scheduling reports
* Improving ad performance
* Understanding Facebook's ad policies
Subjects: Social Media Advertising, Advertising, Marketing, Facebook
Author: Megan Adams
Level: Intermediate
Duration: 1h 22m
Released: 6/2/2016