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RELEASE NAME....: Lynda.com.Social.Media.Marketing.with.Facebook.and.Twitter.2016-ELOHiM
RELEASE DATE....: 2016-06-17
RELEASE SIZE....: 17x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
This course empowers you to craft, implement, measure, and optimize a
winning social media marketing strategy. Learn how to promote brands,
increase sales, engage customers, and drive site traffic using Facebook
and Twitter. This course is designed to help you create a successful
presence on each platform, starting with exploring the conceptual
underpinnings of social media marketing so you can determine how to
cultivate a social media presence with maximum impact.Author Brad Batesole
starts with the best uses for social media marketing, and the best
platforms for each use. He shows you how to create Facebook and Twitter
profiles and how to write engaging, high-quality content. He explains the
unique features of each platform, such as hashtags and rich media, and
discusses how to maximize your reach by adding followers and fans.
Finally, he shows you how to measure the results of your efforts, using
analytics, to see how well your posts and tweets are performing.
Topics include:
* What is social media marketing?
* Comparing Facebook and Twitter
* Creating a brand presence
* Defining your objective
* Writing tweets and using retweets
* Adding media and hashtags
* Attracting followers on different platforms
* Writing engaging Facebook posts
* Reviewing Facebook and Twitter analytics
Subjects: Small Business Marketing, Marketing, Online Marketing, Social
Media Marketing, Social Networks, Facebook, Twitter
Author: Brad Batesole
Level: Beginner
Duration: 1h 38m
Released: 6/16/2016