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RELEASE NAME....: Lynda.com.Writing.Headlines-ELOHiM
RELEASE DATE....: 2016-06-27
RELEASE SIZE....: 11x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
To rise above the noise and capture your readers' attention, you need
candid and catchy headlines. There's an art to writing them, but you don't
need to be an artist to master it. Whether you write for blogs, websites,
newsletters, press releases, or social media posts, you can learn how to
craft attention-grabbing headlines with these essential tips and
techniques from veteran journalist and writing coach Starshine Roshell.
How do you sum up an entire story in a few words? Starshine shows you how
to preview a story, pull out the relevant benefits, and pack them into a
pithy headline. Find out how to use style to engage your readersΓÇöwriting
with vibrant, active language, being truthful, and telling readers what
they need to know in a timely way. She also stresses the importance of
mechanics, showing you how to correctly and effectively use punctuation
and capitalization in headlines. Plus, get details on when to write
subheads, how to employ keywords for SEO, and the background on headline
trends, all with loads of examples along the way.
Subjects: Content Marketing, Marketing, SEO
Author: Starshine Roshell
Level: Beginner
Duration: 43m 52s
Released: 6/22/2016