Lynda.com.Create.an.Editorial.Calendar-ELOHiM

Section

Appz

Group

ELOHiM

Size

487,45 MB

Files

37

Date

2016-07-09

NFO

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     RELEASE NAME....: Lynda.com.Create.an.Editorial.Calendar-ELOHiM
     RELEASE DATE....: 2016-07-09
     RELEASE SIZE....: 35x15Mb
     FORMAT..........: Bookware
     LANGUAGE........: English
     URL.............: http://www.lynda.com

     Ever publish a video or article that didn't get the attention you think it
     deserved? Are you often juggling competing messages and stories? Editorial
     calendars help you organize and schedule your marketing campaigns and
     ensure your content meets its potential. Here Brian Honigman covers the
     best practices for creating and using an editorial calendar. He'll walk
     you through the choices you need to consider before choosing a calendar
     format (master or secondary; department specific or task specific) and
     selecting a tool (a simple spreadsheet or a CMS like WordPress). He then
     shows you how to create your calendar, and execute on it consistently
     going forward.
     
     Topics include:
     * Defining an editorial calendar
     * Establishing calendar objectives
     * Choosing the right tool
     * Setting the time frame
     * Adding campaigns and marketing channels
     * Executing the editorial calendar
     
     Subjects: Content Marketing, Marketing, Online Marketing, Excel, Google
     Calendar, Google Docs
     Author: Brian Honigman
     Level: Beginner
     Duration: 1h 18m
     Released: 6/30/2016

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