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RELEASE NAME....: Lynda.com.The.Value.of.Professional.Graphic.Design-ELOHiM
RELEASE DATE....: 2016-07-19
RELEASE SIZE....: 30x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
There are no shortcuts for professional graphic design. Whether it's a
logo, business card, or website, bad design drives away business. But
clients often wonder if finding and hiring a professional is worth the
effort. Meanwhile, designers struggle to articulate their value to clients
who are tempted to DIY. Sean Adams champions design internationally on
behalf of his work with AIGA. Here he breaks down the walls between
designers and clients so they can have a more collaborative and successful
experience. There are whys and hows, dos and don'ts, and simple strategies
for finding good partnerships, cooperating on designs, and negotiating
fees, from both sides of the table. Plus, learn ways to gauge the return
on investment and provide proof the design is working.
Topics include:
* Why hire a graphic designer?
* How do you find a graphic designer?
* How much do graphic design projects cost?
* How much should graphic designers charge?
* What are a graphic designer's responsibilities?
* How can a graphic designer prove a design is successful?
Subjects: Design, Design Business, Design Skills, Freelancing
Author: Sean Adams
Level: Appropriate for all
Duration: 58m 29s
Released: 7/18/2016