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RELEASE NAME....: Lynda.com.Hiring.an.External.Digital.Marketing.Agency-ELOHiM
RELEASE DATE....: 2016-07-28
RELEASE SIZE....: 34x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Choosing the right marketing agency means finding the best fit for your
brand and your company's culture. Hiring an agency from the many vying for
your business can seem daunting, but Dina Shapiro walks you through the
process to make it easier. Dina shares her best practices for getting your
requirements ready, writing a request for proposal (RFP), and selecting
the right agency. Learn about the right people to involve on the selection
team, how to decide on compensation, and how to set expectations around
delivery by creating a calendar and feedback review process. Dina has
worked at top global agencies and managed agency relationships at Fortune
500 companies. Use her tips to start your next great marketing partnership.
Topics include:
* Understanding what digital marketing agencies do
* Planning an agency selection team
* Choosing agencies to invite
* Writing an RFP
* Contacting agencies
* Evaluating and choosing an agency
* Finalizing the contract and SOW
Subjects: Marketing
Author: Dina Shapiro
Level: Appropriate for all
Duration: 1h 9m
Released: 7/27/2016