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RELEASE NAME....: Lynda.com.Facebook.for.Business.2016-ELOHiM
RELEASE DATE....: 2016-08-04
RELEASE SIZE....: 26x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Facebook is a must for businesses of all sizes. A good profile page can
help you market directly to the customers that are most interested in your
products and services, and connect with them in an authentic way. Watch
this course to learn how to set up a Facebook account exclusively for
business use and build out your page in a way that promotes your brand.
Social media marketing expert Megan Adams shows how to create interesting
posts and status updates, and build a thriving and engaged Facebook
community. Plus, learn paid strategies for increasing your reach with
Facebook ads and boosted posts, and tracking your return on investment
with Facebook Insights, which reports likes, page views, and more. Megan
also helps you manage comments and notifications, and update your page on
the go with the Facebook Pages Manager mobile app.
Topics include:
* Why your business should be on Facebook
* Creating a Facebook page
* Adding a call to action
* Inviting friends and email contacts to like your page
* Paying to promote your page
* Creating engaging Facebook posts
* Creating events
* Adding ratings and reviews
* Moderating Facebook comments
* Creating a boosted post
* Creating advertisements
* Using Insights to track likes, page views, and more
* Adding additional page admins
Subjects: Small Business Marketing, Marketing, Social Media Marketing,
Facebook
Author: Megan Adams
Level: Beginner
Duration: 2h 16m
Released: 8/3/2016