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RELEASE NAME....: Lynda.com.Social.Media.Marketing.for.Small.Business-ELOHiM
RELEASE DATE....: 2016-08-17
RELEASE SIZE....: 14x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
Small businesses can't afford not to be active on social media. Having a
Facebook, Instagram, or Twitter account keeps you tuned into your customer
base and helps drive traffic to your website or brick-and-mortar store.
Learn what it takes to be successful at social media marketing, without a
lot of resources or dedicated marketing staff. Digital and social media
strategist Martin Waxman explains the key terms and definitions
(everything from SEO to hashtags) and tells you how to start finding your
customers online. Learn how to make an action plan that outlines your
goals, team, and budget, and find time to implement your ideas. He'll also
talk about what content to publish where and the tools you need to measure
the success of your efforts.
Topics include:
* Using social media to listen to customers
* Setting goals
* Crafting a social media policy and a plan
* Creating shareable content
* Measuring your social media success
Subjects: Business, Small Business Marketing, Marketing, Social Media
Marketing, Facebook, Instagram, Twitter
Author: Martin Waxman
Level: Beginner
Duration: 59m 22s
Released: 8/16/2016