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RELEASE NAME....: Lynda.com.Measure.Salesforce.Effectiveness-ELOHiM
RELEASE DATE....: 2016-08-24
RELEASE SIZE....: 14x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
If you don't measure the right things at the right times, you'll miss big
opportunities to improve your sales team's performance and you'll lose
valuable revenue. Find out how to manage the effectiveness of your
salesforce. Drew Boyd helps you define the sales task, which guides all
decisions such as who you hire, how you deploy your team, and how you
manage them day-to-day. He then helps you identify and evaluate all of the
components that make for a successful sales strategy: customer base,
product/service mix, sales activities, sales support, and sales process.
Lastly, he helps you determine the impact you are having on your customer,
conduct a win/loss analysis, and evaluate sales deployment.
Topics include:
* Defining the sales task
* Calling on the right customers with the right products and services
* Evaluating your team's sales activities
* Measuring outputs of sales: customer satisfaction, wins, losses, etc.
Subjects: Business, Business Skills, Marketing
Author: Drew Boyd
Level: Intermediate
Duration: 41m 37s
Released: 8/23/2016