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RELEASE NAME....: Lynda.com.Learning.Art.Direction-ELOHiM
RELEASE DATE....: 2016-09-09
RELEASE SIZE....: 27x50Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
The art director role is one that many designers aspire to. An art
director is responsible for the overall vision of a design project: the
concept, look, feel, imagery, messaging, and even editorial direction.
It's an impressive and well-paid jobΓÇöif you have the right
qualifications. Understanding exactly what an art director does can help
you plan your career and build the right skills. Bonnie Siegler is a
designer and the art director of many high-profile and diverse projects.
Here she walks members through what an art director (AD) is, how it
differs from being a designer, and the skills needed to be a good AD. She
finishes with two quick case studies from her own career (Frank Lloyd
Wright Foundation and Newsweek) that show how exactly how an art director
contributes to a project's success.
Subjects: Design, Design Business, Design Skills
Author: Bonnie Siegler
Level: Beginner
Duration: 1h 10m
Released: 9/8/2016