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RELEASE NAME....: Lynda.com.App.Store.Optimization.for.iOS.and.Android.Applications-ELOHiM
RELEASE DATE....: 2016-09-19
RELEASE SIZE....: 10x15Mb
FORMAT..........: Bookware
LANGUAGE........: English
URL.............: http://www.lynda.com
You've written an app and are ready to send it out into the world. But
with the 4+ million apps available for iOS and Android, you can't just
press Publish and hope for a hit. To get apps in front of bigger
audiences, developers can borrow tips and best practices from the SEO and
marketing world. App store optimization (ASO) can help increase your app's
ranking, make it more visible in search results, and make it more
appealing to potential customers. And you don't have to change a lot of
code. ASO is all about the words you use, the metadata you assign, the
links you identify, and the visuals you choose. Join app developer and
marketer Mike Wong as he shares his tips for marketing apps in the App
Store and Google Play, using keyword research, indexing, deep linking,
outstanding visuals, and other ASO techniques.
Topics include:
* Comparing the App Store and Google Play store
* How Apple and Google rank your app
* Choosing an app name, keywords, and category
* Writing a description for your app
* App indexing
* Deep linking
* Creating icons, screenshots, and demo videos
* Monitoring ASO performance
Subjects: Developer, Mobile Apps, Android, iOS
Author: Mike Wong
Level: Intermediate
Duration: 1h 2m
Released: 9/19/2016