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| \_.
| Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool |
| (c) Alexander Stern |
| |
| Publisher ....: Udemy |
| Level ........: Beginner Level |
| Runtime ......: 41 minutes |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2017.03.06 |
| Release Date .: 2017.03.09 |
| ISO Size .....: 219,228,160 |
| ISO Checksum .: F2B97BB0 |
| Disk Count ...: 5 * 50MB |
| Disk Name ....: comprised_uisdmseoppct |
| |
| Link/URL .....: https://v.gd/LRGo3M |
| |
| |
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:___/\______) ,. ...;;; /________________\%%%%%%/_____________\ ::; ,,,: ...
: . _________________ __ ,,. __ ___\%%%%/________ ;;: : \ _____ :
__/ \/_/ \_____\/_ / \%%/ \__ ___\/__(_ \/__
_\ \ n o t e s /\ \/ \/ \ )/ _/
\ _\__________________\ / :
_\ \ |_
\/ _|/
| \_.
| This course introduces students to SpyFu and demonstrates many of its |
| essential features. áSpyFu enables users to view key marketing |
| information from their competitors. áBoth pay per click (PPC) and search |
| engine optimization (SEO) features are showcased. |
| |
| The course provides an over-the-shoulder view with video of both the |
| instructor and the SpyFu user interface. áIt provides an introductory |
| demonstration of the software designed to familiarize students with the |
| most useful options. áUpon completion of the course, students should have|
| a good sense of how to formulate a comprehensive marketing plan covering |
| SEO and PPC strategies used by their competition by using the SpyFu |
| application. |
| |
| In the PPC section, students will learn how to view and download |
| advertisements that competitors run and the search engine search terms |
| they appear on. áStudents will also learn how to view a chronological |
| history of such ads. áThis will enable students to take a look at what |
| has historically proven as more likely to be worth buying to competitors |
| over a given period of time. |
| |
| Students with similar competing products and businesses that run similar |
| ads on similar keywords may therefore hope to achieve similar results. |
| áThis is particularly useful when a new entrant to an industry competes |
| against a large business with millions of dollars to experiment with |
| various marketing strategies. áHowever, competitors of all sizes can |
| provide enormously valuable information. |
| |
| In the SEO section, students will learn how to view the keywords that their|
| competition ranks for naturally in the search engines. áStudents can also|
| learn how valuable the market believes those keywords are by seeing |
| estimated cost per click information. áAdditionally, traffic metrics are |
| included as well. |
| |
| These and other metrics can show you how powerful particular pieces of |
| content (such as blog posts or videos) are for competitors' business. áBy|
| figuring out the blueprints to the competitions' marketing success, |
| students can attempt to compete on a more level playing field. |
| |
| |
| |
| |
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__/ a b o u t \/_/ \_____\/_ / \%%/ \__ ___\/__(_ \/__
_\ \ t h e g r o u p /\ \/ \/ \ )/ _/
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\/ No news is good news! _|/
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| |
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:___/\______) ,.::;; ;. /________________\%%%%%%/_____________\ ...,:::; ;.;:
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\/ Some hardworking groups, and maybe you? _|/
| \_.
| |
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:: ... . ., : : ...,, . ::: :, \%%%%/ ::: :;,,..., : .
\%%/ nfo by griskokare/impure!ascii
\/