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| \_.
| Introduction to Ahrefs: A Digital Marketing, SEO and PPC Tool |
| (c) Alexander Stern |
| |
| Publisher ....: Udemy |
| Level ........: Beginner Level |
| Runtime ......: 48 minutes |
| Language .....: English |
| Release Type .: Retail |
| Release Format: ISO |
| Store Date ...: 2017.03.22 |
| Release Date .: 2017.03.24 |
| ISO Size .....: 248,776,704 |
| ISO Checksum .: A34F6EFE |
| Disk Count ...: 5 * 50MB |
| Disk Name ....: comprised_uiadmseoppct |
| |
| Link/URL .....: https://v.gd/7CIxX6 |
| |
| |
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: . _________________ __ ,,. __ ___\%%%%/________ ;;: : \ _____ :
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_\ \ n o t e s /\ \/ \/ \ )/ _/
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| \_.
| This course is designed as an introduction to the popular digital marketing|
| tool Ahrefs.á Learning how to use this service can empower digital |
| marketers to run better and more efficient marketing campaigns.á The |
| course shows both the instructor and an over-the-shoulder view of the |
| Ahrefs user interface. |
| |
| For example, the service can be used to view a significant amount of your |
| own and your competitors' backlinks.á A backlink is a link from one |
| website to a target website, and remains one of the most important ranking|
| factors for Google.á By understanding the links going toward your |
| competitors, you can attempt to gain similar links so that your own |
| website increases its odds of moving up in the rankings.á Students also |
| learn how to comprehensively analyze these backlinks such as by assessing |
| their quality, anchor text, and other important attributes.á These and |
| other metrics can show you how helpful particular pieces of content (such |
| as blog posts or videos) are for competitors' business. |
| |
| Students also learn how to view the most viral content in a given time |
| frame.á This is an important source of inspiration for content marketers |
| and bloggers researching new content ideas. |
| |
| Students learn how to do keyword research with the program.á This is key |
| to finding content opportunities that are both valuable to the website (in|
| terms of search volume and how much the term costs to buy ads for) and not|
| too difficult to rank.á Students will learn how to view the keywords that|
| their competition ranks for naturally in the search engines.á Students |
| can also learn how valuable the market believes those keywords are by |
| seeing estimated cost per click information.á Additionally, traffic |
| metrics are included as well. |
| |
| Students further learn how to use Ahrefs to analyze the paid search ads |
| their competitors are buying.á This information can inspire students to |
| run similar paid search campaigns.á Students with similar competing |
| products and businesses that run similar ads on similar keywords may |
| therefore hope to achieve similar results.á This is particularly useful |
| when a new entrant to an industry competes against a large business with |
| millions of dollars to experiment with various marketing strategies.á |
| However, competitors of all sizes can provide enormously valuable |
| information. |
| |
| By figuring out the blueprints to the competitions' marketing success, |
| students can attempt to compete on a more level playing field. |
| |
| |
| |
| |
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\/ No news is good news! _|/
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\/ Some hardworking groups, and maybe you? _|/
| \_.
| |
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\%%/ nfo by griskokare/impure!ascii
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