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QUASAR PROUDLY PRESENTS
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Learning Package Design
(c) Lynda.com
Supplier . : QUASAR Size ..... : 30 x 15MB
Cracker .. : QUASAR
Packager . : QUASAR Type ..... : Brain Enhancement
Date ..... : 06-11-2017 OS ....... : Win/Mac
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Learning Package Design
with Gerardo Herrera
Package design plays a crucial role in the development of a
brand's identity. In this course, learn how to approach a
package design project, and create a memorable design that
accurately reflects your brand and stands out from the
competition. Gerardo Herrera explains the basic roles of
packaging, and goes into what makes a successful package. He
also dives into branding and package format, discussing how
to understand the competition, choose a form that communicates
your brand, determine if you should use stock packages or go
the custom route, and find the right packaging vendor for your
needs. From there, he gets into the details of package design,
discussing elements such as color, typography, and texture,
and how they contribute to delivering positive shelf impact
for your brand.
Topics include:
- Why is packaging important?
- What makes a successful package?
- Choosing a form that communicates the brand
- Finding a packaging vendor
- Designing and testing
- Typography choices
- Color considerations
- Materials, texture, and finishes
- Shelf appeal and consumer response
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INSTALLATION
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Unpack, burn or mount and enjoy.
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GREETINGS
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We salute our friends, our loyal members and our fair competitors.
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░▓██████████████▓░ ··· THE ALMIGHTY QUASAR · 2017 ··· ░▓██████████████▓░
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