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▐██▌ September 2017
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▄▄▓█████▓▄▄██▓▄ ▄▄██▓▄ ▐███████▓▄ THE HARVARD/MIT COOPERATIVE SOCIETY OR
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████▌ H ███▌ ▐█████▌ ▐█████▓ ▄███▀ UNIVERSITY AND MIT CAMPUSES AND
████▓ E ████▄ ▄███████▄ ▄██████████▀ WE OFFER ONLY BUSINESS TUTORIALS!
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█ Agile for Everybody -
█ Building a Customer-Centric Organization
▄
█ by Matt LeMay
█ Publisher: O'Reilly Media, Inc.
▓ Release Date: August 2017
▒ ISBN: 9781491989456
▒ Running time: 00:58:08
░ Topic: Product Management
░ Size: 22x50mb
░ Course Description: Learning directly from customers is a key principle
of both the Agile and Lean movements. But learning
from customers is easier said than done, because it
often requires a major shift in an organizationÆs
beliefs and practices. In this video, you'll learn
to pick up the signs that say your organization is
struggling with company-centric practices that limit
your ability to deliver value to your customers.
Then you'll explore the core values of Agile and
Leanùand discover how they guide organizations
toward becoming truly customer-centric.
Learn how to build an organization where delivering
customer value is everybodyÆs business
See how customer-centric organizations embrace their
customer's complexity and dimensionality
Understand the difference between a data-driven
organization and a customer-centric organization
Discover tips and techniques for conducting first-
party qualitative customer research
Matt Lemay is cofounder of Constellate Data, a
business intelligence research, consulting, and
training company based in NYC. In his work as a
technology communicator, Matt has developed and led
product management and data strategy workshops for
companies like GE, American Express, Pfizer, McCann,
and Johnson & Johnson. Previously, Matt worked as
the Senior Product Manager for the music startup
Songza (acquired by Google) and as the Head of
Consumer Product at Bitly. He is the author of the
O'Reilly title Product Management in Practice: A
Real-World Guide to the Key Connective Role of the
21st Century.