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▐██▌ September 2017
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█ Bringing Product Management to Your Organization
█
▄
█ by Matt LeMay
█ Publisher: O'Reilly Media, Inc.
▓ Release Date: August 2017
▒ ISBN: 9781491990803
▒ Running time: 00:33:06
░ Topic: Product Management
░ Size: 14x50mb
░ Course Description: Successful product management (PM) is often a
critical step towards launching products that find
success in the market. But why do so many
organizations struggle to create their own thriving
PM practices? Who are the right people to bring on
as product managers? How can you set up to succeed?
And should you change the way you currently work to
accommodate them? This short class provides
strategies for successfully bringing PM into your
organization.
Learn how to identify your PM needs, hire the right
people, and set them up for success
Discover the best ways to identify internal and
external candidates for PM roles
Survey the most effective practices for interviewing
PM candidates
Understand how to guide your organization toward
successful PM practices
Matt Lemay is cofounder of Constellate Data, a
business intelligence research, consulting, and
training company based in NYC. Matt has developed
and led product management and data strategy
workshops for companies like GE, American Express,
Pfizer, McCann, and Johnson & Johnson. Previously,
Matt worked as the Senior Product Manager for the
music startup Songza (acquired by Google) and as the
Head of Consumer Product at Bitly. He is the author
of the O'Reilly title Product Management in
Practice: A Real-World Guide to the Key Connective
Role of the 21st Century.