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Presents:
Rochester aka Juice - A New Day
RiPPER..: Team OSC GENRE......: Hip-Hop
LABEL...: Universal Canada SCENE DATE.: 06/21/2005
bITRATE.: VBR/44.1Hz STORE DATE.: 06/21/2005
ENCODER.: Lame 3.90.3 APS TRACKS.....: 15
SiZE....: 85,7 MB SOURCE.....: CD
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- TRACKLIST
01 Day Break 02:17
02 At The Top 03:46
03 A New Day 04:06
04 I'm Ready 03:38
05 Ex-Factor 04:52
06 How Ya Feelin' 03:43
07 Things Bout 2 Change 03:32
08 We Don't Believe You 04:19
09 Do It 03:43
10 Young Luv 03:09
11 The Prayer 03:29
12 Priceless 04:24
13 Big Things 03:59
14 This Is Tt 04:08
15 The Awakening 08:36
Total Playtime: 61:41
- NOTES
A new wave of Toronto-based rap talent is positioning
itself to make a dent on Canadian music charts. Rochester
aka Juice has emerged as one of the leaders of this new
school. DonÆt believe the hype? You donÆt need to.
Prominent press outlets, commercial radio and TV stations
have already stepped in to cement the hoopla, and the
stage is set.
Born Jason Rochester, the tall and noticeably handsome
emcee grew up in the Islington/Finch corridor of Toronto
and demonstrated a unique artistic gift as a young teen û
that of a comic book illustrator. Influenced by the likes
of Marvin Gaye, Dennis Brown and Jay-Z, Juice casually
dabbled in the art of rhyme slinging in his old
neighborhood, at one time joining rap clique The STC
(Street Terrorist Clique). Years later when CanadaÆs first
urban radio station (FLOW 93.5 fm) held their inaugural
Soul Search talent contest (in 2002), he graduated with
honours from occasional æhood cipher contributor to
centre-stage entertainer. A charismatic performance
coupled with an ability to paint candid pictures through
his rhymes crowned Juice the Soul SearchÆs inaugural first
prizewinner for his original composition ôYoung Luvö - an
animated ode to early childhood romance û JuiceÆs career
kicked into overdrive.
What exactly was it about his flow, lyrical content and
live show that stood out amongst the legions of burgeoning
rappers seeking their big break? ôIÆm the opposite of your
typical clichΘ rapper,ö relates Juice, ôAs rappers
continue to spend their time rhyming about hos, and
negative situations, I actually use my stage time to show
respect to women and talk about bringing hope.ö
As music luminaries began to take notice of JuiceÆs rapid
ascent, he continued to crash through music industry
barriers with skillful rhymes that garnered unique
marketing opportunities. His B-Boy-next-door good looks
secured him a gig as the face of AthleteÆs World/Bata
CanadaÆs recent The World Is Yours national ad campaign.
Juice was also commissioned by MuchMusic to appear in the
campaign that launched urban video station MuchVibe. He
went on to pen the theme song for ôBasketball Cityö on
Sportsnet/Raptors Television and to win Universal Music
CanadaÆs ôMy Blockö remix contest for the song ôToo Longö
(featuring partners-in-rhyme Mhedikc and Jarod). This
would help to create the climate in which to meet both the
market and fansÆ demand for his music.
Rochester aka JuiceÆs full-length debut, A New Day
(released in Spring 2005 on MapleMusic Recordings) marks a
Canadian urban music revolution. Not only is Juice the
first hip hop act to be released by MapleMusic Recordings,
he is also the first artist to emerge from the much-fΩted
Foundation Creative Group; a loose Toronto-based
collective of renowned producers (Tone Mason), commercial
graphic designers/conceptualists (Street Level Imaging),
emceeÆs (Mhedikc, Drex) and artist managers (Public
Management). Simply put, when you have producers in your
camp whose credits include Talib Kweli and AZ, youÆre well
on your way to urban music glory.
While the challenge for most world class Canadian rap
talents has been to stylistically set themselves apart
from their American rap neighbors, Juice, like Kardinal
Offishall before him, is a unique first-generation
Canadian emcee. His lyrics speak to distinctly local
concerns while carrying universal themes. "Some cats feel
because they sell a couple of dime bags that theyÆre
hustlers, gangsters and thug rappers like they see on
BET,ö relates Juice. ôThe situation in Canada is
different. Sure some people are living that kind of life,
but why rap about busting guns when you're not? I come
from a proud Dominican and Jamaican household, grew up
with my two parents, and I didnÆt live that kind of life'
so why am I going to rap about something that I donÆt
live?" He adds: "Music is expression of self. If thatÆs
not you, donÆt express it.
Seventeen songs deep, A New Day ushers in a new sound in
Canadian music with songs like "At the Top", JuiceÆs
launch party where he boldly anticipates his impending
success: ôYouÆll soon be lovinÆ him, just give him a secö.
From there the album jumps to ôYoung Luvö, his signature
hit, then first single (and title track) ôA New Dayö, a
song of uplift that flaunts a clever Juice-y Jamaican
patois-infused hook. Over beats that range from R&B to
hip-hop to reggae, Juice conjures up new lyrical flows to
match whichever beat is thrown his way.
The one characteristic that most would agree sets A New
Day apart from most modern day rap recordings is the ease
with which Juice captures the complexities of humanity.
Rather than employ a dogmatic approach to
message-relaying, tracks such as ôThe Prayerö showcase
Juice giving a fresh spin on profound subjects (e.g.
abortion, God), all layered over the slickest of Tone
Mason beats. ôThe Awakeningö might easily go down as one
of the more memorable cuts on the album, as it pits his
rap persona Juice versus his alter ego Jason - a
distinctively different personality and rhyme style (think
Notorious B.I.G.'s "Gimme The Loot", but with a twist).
ôThings Are Looking Upö features Juice rocking over some
live instrumentation courtesy of flourishing beat miner
Simplisik.
As certain strains of contemporary commercial rap music
continue to eat themselves, JuiceÆs resolve to counter
that approach is strengthened, with soulful pro-woman
numbers like ôPricelessö (a song he admits to writing as a
response to seeing negative imagery of women all day on
TV). A New Day also includes a remix of the
dancehall-tinged ôDo It (Like We Do It)ö with guests
Kardinal Offishall, Mayhem Moreaty and Jugganot. In 2003
the release of this single resulted in a heavy rotation
MuchMusic video and significant airplay on Flow 93.5 fm.
It was released commercially via the Flow 93.5 fm Hot Wax
compilation.
Folks whoÆve witnessed JuiceÆs charismatic live show
already know that JuiceÆs musical mission is to deliver
straight lyrical goods - whether opening up for Eminem
protegΘ Obie Trice on his cross-Canada tour, or as part of
the wildly popular Nike Battlegrounds street ball
basketball tournament. "I'm not trying to blend in, IÆm
trying to change the rap game right now,ö he says point
blank. Change is gonna come."
Mark your calendars. A New Day is coming, for a new music
generation.
http://www.rochesterakajuice.ca
Another Quality Release from OSC!!
Enjoy!!
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-NEWS
OSC is still holding it down after more than 2 years in
tha scene. Our dedication to bringing you the best in
ol skool classics is, and always will be, our driving
force. Quality over quantity.
"It's all about the music, fuck the other ish." - OSC
Because of this motto we strive to continue bringing you
releases in the highest possible quality, whether it be
urban, house, latin or any other genre.