Another exquisit release
Lynda.Agile.Marketing.Foundations-XQZT
Title: Agile Marketing Foundations
Publisher: Lynda
Size: 477M (498716782 B)
Files: 10F
Date: 12/07/2017
Course #: 624342
Type: B2B Marketing
Published: 12/5/2017
Modified: N/A
URL: www.lynda.com/Marketing-tutorials/Agile-Marketing-Foundations/624342-2.html
Author: Chris DallaVilla
Duration: 1h 13m
Skill: Intermediate
Exercise: [ ]
Installation:
Unpack that shit, run that shit
Weve abandoned iso format as it provides no benefits to bookware!
Notes:
By adopting agile marketing principles, you can run projects that
have a greater impact and improve over time. In this course,
marketing expert Chris DallaVilla shares the relevant
principles of agile marketing, and explains how to use this
approach in your own organization. Chris goes over the core
values of agile marketing, and shares different workflows that you
can tailor to your organization. He also highlights how data
plays an important role in validating your direction and
strategy, as well as measuring results. Finally, he covers
standard project management roles—and how they work in agile
marketing—and shows how to create a backlog, plan sprints, and put
together a marketing roadmap.