Zieg Heil
Lynda.Brand.Strategy.for.Designers-ZH
Title: Brand Strategy for Designers
Publisher: Lynda
Size: 301M (315139276 B)
Files: 7F
Date: 08/07/2018
Course #: 716056
Type: Design Skills
Published: 8/6/2018
Modified: N/A
URL: www.lynda.com/course-tutorials/Brand-Strategy-Designers/716056-2.html
Author: Stefan Mumaw
Duration: 45m 37s
Skill: Appropriate for all
Exer/Code: [ ]
Installation:
Unpack that shit, run that shit
Of course we know its sieg heil, thats how fucking rebelious we are!
Notes:
Designers: If you've ever wanted to be involved with the
long-term strategy for a brand, not just the design, this is the
course for you. Learn how to partner with stakeholders and
company leaders to define the core elements of a solid brand: its
purpose, audience, and position in the marketplace.
Instructor Stefan Mumaw—a design consultant to such
prestigious brands as Johnson & Johnson, Coca-Cola, and
Sony—explains how to turn those ingredients into a cohesive
strategy. He also shows how to leverage the strategy to build out
individual design elements, such as the company logo. Whether
you're building a business from scratch or evolving an
existing identity, these tips will help you create a
compelling brand—one that moves customers to action and
inspires lasting connection.