┌█──────█Berrett.Koehler.Publishers.Branded.Customer.Service.The.New█──────█┐
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┌──────────────────────┐ ▓▒░ Release Information ░▒▓ ┌──────────────────────┐
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├───────────────────────────────────────────────────────────────────────────│
│ TITLE : Branded Customer Service : The New Competitive Edge │
├───────────────────────────────────────────────────────────────────────────│
│ AUTHOR : Janelle Barlow, Paul Stewart │
├───────────────────────────────────────────────────────────────────────────│
│ PUBLISHER: Berrett-Koehler Publishers │
├───────────────────────────────────┬───────────────────────────────────────│
│ ISBN : 1576752984 │ MAKER : TEAM LiB │
├───────────────────────────────────┼───────────────────────────────────────│
│ PAGES : 264 Pages │ PACKAGER : TEAM LiB │
├───────────────────────────────────┼───────────────────────────────────────│
│ EDITION : October 10, 2004 │ SUPPLIER : TEAM LiB │
├───────────────────────────────────┼───────────────────────────────────────│
│ LANGUAGE : ENGLISH │ FORMAT : CHM │
├───────────────────────────────────┼───────────────────────────────────────│
│ RELEASE : 02/09/05 │ SIZE : 1.49 MB │
└═══════════════════════════════════════════════════════════════════════════┘
┌────────────────────────┐ ▓▒░ Release Notes ░▒▓ ┌──────────────────────────┐
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│ │
│ [Product Information] │
│ │
│ Branded Customer Service breaks new ground with an assertion that │
│ brand equity is built not just through advertising and public │
│ relations, but also through the human exchange of customer service. │
│ Customer relations experts Janelle Barlow and Paul Stewart have a │
│ passion for branding and explain in practical terms how to take a │
│ defined, recognizable brand position and then make it live through │
│ delivery of service. Challenges to consistency are discussed, as well │
│ as the internal promotion of brands, the reinforcement of brands │
│ through staff and customer interactions, and how to link brands to │
│ selling styles and messages. │
│ │
│ │
│ [Install Information] │
│ │
│ Unpack it ! │
│ Enjoy this fine release from TEAM LiB ~_* ! │
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│ [For more information] │
│ │
│ http://www.amazon.com/exec/obidos/ASIN/1576752984/qid%3D1107916101/sr% │
│ 3D11-1/ref%3Dsr%5F11%5F1/002-3701138-1769622 │
│ │
│ │
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