Apress.-.The.Brand.Strategy.Canvas.2019.Retail.EPUB.eBook-BitBook
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- Date
- 2020-03-21
NFO
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| The Brand Strategy Canvas |
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| DATE: 21-03-2020 SIZE: 2.3 MB DISKS: 1x50.00MB PAGES: n/a |
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| PUBLISHER: Apress GENRE: |
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| AUTHOR: Patrick Woods |
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| FORMAT: EPUB PROTECTION: DRM EDITION: n/a |
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| URL: https://is.gd/eC69CT |
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| LANGUAGE: English ISBN: 9781484251591 |
: :
: Launching a startup is now easier than ever before. Building a lasting :
: brand, however, remains a mystery for even the savviest of founders. An :
: impactful, recognizable brand is perhaps a company's most valuable :
: intellectual property. And any strong brand starts with a strategy. The :
: Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips :
: and tricks, and instead offers you thorough, practical techniques to jump- :
: start your strategy creation process. Author Patrick Woods distills :
: fundamental questions to guide your strategy into a revolutionary single- :
: page tool known as the titular Brand Strategy Canvas. The book takes you :
: through each of the simple yet thought-provoking questions of the tool to :
: develop your strategy, including considering audience insight, assessing :
: benefits, creating a positioning statement, and identifying key messages. :
: You will explore real-world case studies along the way and build a message :
: map that ensures your organization drives home a consistent, clear, and :
: authentic message to your target audience. No matter where you are in the :
: business creation process, The Brand Strategy Canvas is the tool you need :
: to build a brand from scratch that you can enthusiastically and effectivel :
: implement in real time. This book provides value to team members in :
: companies of all sizes and stages, and is fit for any level of professiona :
: wanting to kickstart their entrepreneurial goals. A brand created today :
: must be built for all of tomorrow's possibilities, and The Brand Strategy :
: Canvas is the book you will want by your side. What You Will Learn Examine :
: the key differences between strategy and execution Understand how you can :
: avoid brand debt Craft meaningful messages with the Features>Benefits :
: Continuum Develop a positioning statement that differentiates from the :
: competition and inspires your marketing Discover your distinctive brand :
: personality and how it impacts your marketing Equip your team with guidanc :
: and inspiration to ensure consistent and inspiring voice and personality :
: throughout all your messaging Who This Book Is For This book is for startu :
: founders who are looking for tools to help them build a brand their team :
: can actually implement. This book will also resonate with and provide valu :
: to team members in tech companies of all sizes and stages. :
. :
.:
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Files
| Path | Size |
|---|
| bb-the.brand.strategy.canvas.nfo | 11,09 KB |
| bbs9zxfa.zip | 2,31 MB |