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▄ Pluralsight ▄
Taking Control Of User Analytics With Snowplow
Date...: 2020-06-07
Type...: Bookware
Disks..: 5x15MB
Notes..: Big Data LDN 2019 | Taking Control of
User Analytics with Snowplow | Paul
Doran This talk describes how Auto
Trader migrated to Snowplow on Google
Cloud for their user-analytics
platform. Snowplow is an event
streaming pipeline that provides many
features such as a unified log of your
users, event enrichment, and a schema
registry to enforce data integrity.
Paul Doran will walk through why Auto
Trader chose to migrate, the overall
Snowplow platform, the architectural
benefits and how using Google BigQuery
and DataFlow has been a huge success
for Auto Trader.
Install: Unpack, Wise up and Enjoy!
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