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| R E L E A S E D E T A I L S >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> |
| ----------------------------- <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< |
| |
| Bei_Ru-Custom_Made_Life-WEB-2020-SOUNDz |
| --------------------------------------------------------------------- |
| |
| Artist______________ Bei Ru |
| Title_______________ Custom Made Life |
| Label_______________ Musa Ler Music |
| Genre_______________ Hip-Hop |
| Year________________ 2020 |
| Release Date________ 2020-11-17 |
| Street Date_________ 2020-10-16 |
| Source______________ WEB |
| Encoder_____________ MP3 / LAME |
| Quality_____________ CBR 320kbps 44.1kHz |
| Size________________ 101.6MiB |
| Playtime____________ 0:43:50 |
| URL_________________ https://amazon.com/dp/B08L47846S/ |
| |
| |
| 01. Free Design 00:44 |
| 02. Anahid 03:55 |
| 03. It's Hard To Say Goodbye If You Don't Leave 03:02 |
| 04. How To Let Go Of Bad Vibes (feat. Seven Davis Jr.) 04:15 |
| 05. Day Drunk 03:48 |
| 06. Tea Circle (feat. Jimetta Rose) 03:25 |
| 07. My Whole Life Thru 02:59 |
| 08. Manolo's Theme (feat. Roc Marciano) 03:05 |
| 09. OMW 03:16 |
| 10. Dream Blvd (feat. Old Man Saxon) 02:04 |
| 11. Pink Cookies 02:39 |
| 12. Day Dreaming (feat. Peyton) 02:43 |
| 13. SWIM 05:00 |
| 14. Ultraviolet Violent (feat. Sebu & Blu) [Bonus Track] 02:56 |
| |
| |
| R E L E A S E N O T E S >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> |
| ------------------------- <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< |
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| |
| "Once I get into something, I get obsessed with it," says Bei Ru. If |
| you've followed the Los Angeles-based producer and musician's career, |
| you've already heard some of those obsessions, from the lost gems of |
| '60s and '70s Armenian music that comprised his debut album Little |
| Armenia (L.A.) to the drink that inspired his last album, Pomegranate |
| Juice. For his latest album, Custom Made Life, Bei Ru has zeroed in |
| on another obsession: singing. |
| |
| Bei Ru is known for making beat-heavy tunes that draw influence from |
| jazz, soul, psych, and Armenian and pan-Middle Eastern sounds. It's |
| music that's primarily instrumental, aside from a few vocal samples |
| here and there. On a lark, Bei Ru made some vocal tracks for himself |
| with no intention of releasing them. But when he shared them with a |
| few friends, they encouraged him to continue down that path. "It |
| became this wave, and I had to keep going and going and going," he |
| says. Ultimately, Bei Ru's voice became a tool not just for making |
| music but also for helping him process difficult emotions. Enter |
| "Anahid," a Custom Made Life track Bei Ru wrote for his late mother: |
| "It was a really difficult song to write and sing and record, but it |
| became this cathartic thing," he says. "It was one of those things |
| where I didn't full-on deal with it, I guess, so it came back when I |
| started to work on the song." |
| |
| Bei Ru first made waves with his 2010 debut Little Armenia (L.A.). |
| Composed with samples culled from vintage Armenian music and |
| influenced by Los Angeles' underground hip-hop scene, it was a love |
| letter to both his heritage and his hometown. "Little Armenia began |
| as this passion project of years and years of making beats out of |
| records that my parents had lying around-which happened to be |
| Armenian records-that culminated into this project," says Bei Ru, who |
| was born in Los Angeles to ethnic Armenian parents from Lebanon. "No |
| one has displayed Armenian music in a way like this that's really |
| digestible for younger people and, also, people who aren't |
| Armenian." |
| |
| The album gained cult popularity, introducing listeners ("Armenian |
| people included," Bei Ru adds) to music that might not have otherwise |
| heard. "Not too many people were even aware of this type of music |
| existing and, since you can't find these records on Spotify or iTunes |
| or whatever, it was almost like they would just disappear into |
| obscurity," he explains. "It was an honor to be the conduit to be |
| able to let that music out there into the world." |
| |
| Four years later, he followed up Little Armenia (L.A.) with Saturday |
| Night at the Magic Lamp. A more electronic-oriented, |
| dancefloor-friendly album than its predecessor; it gave Bei Ru the |
| boost he needed to tour internationally. In Kuwait, he had the chance |
| to play the first electronic music festival in the country. "The |
| crowds were so accepting and people were so kind and it gave me this |
| broader sense of how big this music really is," he recalls. "It |
| opened my eyes to how we're part of this collective consciousness and |
| how far the music reaches." |
| |
| His experiences on tour would go on to influence his future music, |
| notably Pomegranate Juice. The first time he had fresh-squeezed |
| pomegranate juice was during a stop in Jordan. "It was the most |
| incredible thing that I've ever tasted," he says. "Ever since then, |
| I've been searching for fresh-squeezed pomegranate juice in L.A." |
| Pomegranate Juice was also intended as an "appetizer," with concise |
| songs setting the table before the release of Custom Made Life. |
| |
| In between Saturday Night at the Magic Lamp and Pomegranate Juice, he |
| released L.A. ZOOO in 2016. At around the same time, his mother died. |
| "The tone of the album doesn't reflect that at all. It's probably the |
| most fun album I think that I've ever done," he says. The loss had a |
| profound impact on his music as a result: "I think that I got to this |
| point where I was really depressed after my mom passed, and it took a |
| long time to get back into music and back into enjoying it," he |
| concludes. |
| |
| In addition to singing himself on Custom Made Life, Bei Ru also |
| brought in collaborators including Roc Marciano, Seven Davis Jr., Old |
| Man Saxon, Jimetta Rose, and Peyton. The album's first single, |
| "Ultraviolet Violent," features vocals from L.A.-based rapper Blu and |
| Bei Ru's old pal Sebu Simonian, best known as a singer for the group |
| Capital Cities. The two knew each other early in their music careers; |
| when Bei Ru was part of a hip-hop group and Simonian was in another |
| band, they played shows together. Bei Ru has also recorded at |
| Simonian's studio. "We've talked about doing some sort of |
| collaboration for years, but timing didn't work out," he says. |
| Eventually, though, Bei Ru sent him a beat, and Simonian wrote a |
| "rough draft demo" based on it. "The first time I heard it, it gave |
| me goosebumps," he says. It's also, possibly, the most pop song that |
| Bei Ru has released. |
| |
| Overall, with Custom Made Life Bei Ru had wanted to cohesively |
| incorporate the breadth of his influences. "I think that I was able |
| to do that to the best of my abilities," he says. "I think it all |
| fits under the umbrella of the kind of sound that I've been |
| cultivating over the years." |
| |
| All songs produced and mixed by Bei Ru for Musa Ler Music. |
| |
| |
| YOU KNOW YOU HAVE TO BUY THIS SHIT IF YOU LIKE IT RIGHT?! |
| |
| |
| . . |
| |\/\/| |
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